Sr. Partner Marketing Manager, Public Sector Strategy, AWS Industry Partner Marketing
Amazon Web Services (AWS) · New York, United States · 1 mo ago
MarketingFull-time
About the role
Amazon Web Services (AWS) is seeking an experienced Senior Partner Marketing Manager to own the Independent Software Vendor (ISV) partner marketing strategy for Public Sector while managing a dedicated portfolio of prioritized partners. In this role you will shape how AWS’s most strategic partners go to market across Federal, Defense, State & Local Government, Education, and Global Government. You will drive partner‑led marketing strategy that accelerates demand generation for Public Sector customers, develop joint value propositions, run partner‑led campaigns, and align strategies to regulatory, procurement, and mission‑specific requirements.
Responsibilities
- Develop and execute comprehensive joint marketing plans (JMPs) for prioritized Public Sector partners, aligned to AWS strategic focus areas and account priorities.
- Serve as the industry‑vertical subject matter expert for Public Sector ISV partners, providing strategic guidance on marketing positioning, event participation, and campaign targeting.
- Build industry‑specific value propositions for partner solutions across Federal, Defense, State & Local, Education, and Global Government use cases.
- Drive partner‑led demand generation programs, managing campaign prioritization, budget allocation, Marketing Development Fund (MDF) execution, and account‑based marketing integration.
- Define strategic recommendations for partner participation in AWS flagship events and industry‑specific programs based on solution fit and Public Sector relevance.
- Track and report on pipeline contribution, campaign ROI, and MDF utilization; use data to continuously optimize partner marketing performance.
- Lead cross‑functional v‑team engagement for assigned partners, aligning with sales, solutions architecture, industry marketing, and partner marketing.
Requirements
Basic Qualifications
- 6+ years of professional non‑internship marketing experience.
- 7+ years of developing and managing acquisition marketing or channel programs.
- Experience using data and metrics to measure impact and determine improvements.
- Experience building, executing, and scaling cross‑functional marketing programs.
- Experience developing and executing campaigns across multiple time zones and languages.
Preferred Qualifications
- Experience driving direction and alignment with large cross‑functional teams and agency partners.
- Experience designing and executing joint marketing plans with strategic alliance partners that have a global footprint.
Benefits
- Comprehensive health insurance (medical, dental, vision, prescription).
- Basic Life & AD&D insurance with optional supplemental life plans.
- Employee Assistance Program (EAP) and mental health support.
- Medical Advice Line.
- Flexible Spending Accounts.
- Adoption and surrogacy reimbursement coverage.
- 401(k) matching.
- Paid time off and parental leave.
Pay
Salary ranges (USD annually):
- Mountain View, CA: $130,000 – $185,000
- San Francisco, CA: $130,000 – $185,000
- New York, NY: $130,000 – $185,000
- Austin, TX: $118,200 – $160,000
- Arlington, VA: $118,200 – $160,000
- Seattle, WA: $118,200 – $160,000