Sr. Partner Marketing Manager, Public Sector Strategy, AWS Industry Partner Marketing
About the role
Amazon Web Services (AWS) is seeking an experienced Senior Partner Marketing Manager to own the Independent Software Vendor (ISV) partner marketing strategy for Public Sector while managing a dedicated portfolio of prioritized partners. This role shapes how AWS’s most strategic partners go to market in the fast‑growing and complex Public Sector segment—including Federal, Defense, State & Local Government, Education, and Global Government—by developing joint value propositions, driving partner‑led campaigns, and aligning strategies to regulatory, procurement, and mission‑specific requirements. A typical day may involve reviewing campaign performance and pipeline metrics, collaborating with partner marketing teams on demand‑generation programs, advising on messaging for AWS industry events, and aligning with Public Sector sales leaders on account‑based marketing motions.
Responsibilities
- Develop and execute comprehensive joint marketing plans (JMPs) for prioritized Public Sector partners, aligned to AWS strategic focus areas and account priorities.
- Serve as the industry‑vertical subject matter expert for Public Sector ISV partners, providing strategic guidance on marketing positioning, event participation, and campaign targeting.
- Build industry‑specific value propositions for partner solutions across Federal, Defense, State & Local, Education, and Global Government use cases.
- Drive partner‑led demand generation programs, managing campaign prioritization, budget allocation, Marketing Development Fund (MDF) execution, and account‑based marketing integration.
- Define strategic recommendations for partner participation in AWS flagship events and industry‑specific programs based on solution fit and Public Sector relevance.
- Track and report on pipeline contribution, campaign ROI, and MDF utilization; use data to continuously optimize partner marketing performance.
- Lead cross‑functional v‑team engagement for assigned partners, aligning with sales, solutions architecture, industry marketing, and partner marketing.
About the team
The AWS Industry Partner Marketing team sits within AWS Partner Marketing and serves as the industry‑vertical lens across the AWS partner community. We align partner strategy, industry expertise, and demand generation—ensuring that AWS partners can deliver relevant, compliant, and impactful marketing programs to their target customers. The team operates globally and collaborates closely with AWS Public Sector sales, solution architects, industry marketing, and partner marketing teams. We value builders who thrive on complexity, make high‑judgment decisions with limited precedent, and measure success by the growth they enable for partners and customers.
Requirements
- 6+ years of professional non‑internship marketing experience.
- 7+ years of developing and managing acquisition marketing or channel programs experience.
- Experience using data and metrics to measure impact and determine improvements.
- Experience building, executing and scaling cross‑functional marketing programs.
- Experience developing and executing campaigns across a multitude of timezones and languages.
Preferred qualifications
- Experience driving direction and alignment with large cross‑functional teams and agency partners.
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.
Pay
- Mountain View, CA: $130,000 – $185,000 USD annually
- San Francisco, CA: $130,000 – $185,000 USD annually
- New York, NY: $130,000 – $185,000 USD annually
- Austin, TX: $118,200 – $160,000 USD annually
- Arlington, VA: $118,200 – $160,000 USD annually
- Seattle, WA: $118,200 – $160,000 USD annually
Benefits
- Health insurance (medical, dental, vision, prescription)
- Basic Life & AD&D insurance and optional supplemental life plans
- Employee Assistance Program (EAP)
- Mental health support
- Medical advice line
- Flexible Spending Accounts
- Adoption and surrogacy reimbursement coverage
- 401(k) matching
- Paid time off
- Parental leave
- Sign‑on payments and restricted stock units (RSUs)