Sr. Partner Marketing Manager, Public Sector Strategy, AWS Industry Partner Marketing

About the role

Amazon Web Services (AWS) is seeking an experienced Senior Partner Marketing Manager to own the Independent Software Vendor (ISV) partner marketing strategy for Public Sector while also managing a dedicated portfolio of prioritized partners. This role shapes how AWS’s most strategic partners go to market in the fast‑growing and complex Public Sector segment, which includes Federal, Defense, State & Local Government, Education, and Global Government. You will drive partner‑led marketing strategy that accelerates demand generation for Public Sector customers, develop joint value propositions, run partner‑led campaigns, and align strategies to regulatory, procurement, and mission‑specific requirements.

Responsibilities

• Develop and execute comprehensive joint marketing plans (JMPs) for prioritized Public Sector partners, aligned to AWS strategic focus areas and account priorities.
• Serve as the industry‑vertical subject matter expert for Public Sector ISV partners, providing strategic guidance on marketing positioning, event participation, and campaign targeting.
• Build industry‑specific value propositions for partner solutions across Federal, Defense, State & Local, Education, and Global Government use cases.
• Drive partner‑led demand generation programs, managing campaign prioritization, budget allocation, Marketing Development Fund (MDF) execution, and account‑based marketing integration.
• Define strategic recommendations for partner participation in AWS flagship events and industry‑specific programs based on solution fit and Public Sector relevance.
• Track and report on pipeline contribution, campaign ROI, and MDF utilization; use data to continuously optimize partner marketing performance.
• Lead cross‑functional v‑team engagement for assigned partners, aligning with sales, solutions architecture, industry marketing, and partner marketing.
• Typical day: review campaign performance data and pipeline metrics, strategize with partner marketing teams, consult on messaging for AWS industry events, and coordinate with Public Sector sales leaders on account‑based marketing motions.

About the team

The AWS Industry Partner Marketing team sits within AWS Partner Marketing and provides an industry‑vertical lens across the AWS partner community. The team aligns partner strategy, industry expertise, and demand generation to ensure partners deliver relevant, compliant, and impactful marketing programs to target customers. Operating globally, the team collaborates closely with AWS Public Sector sales, solution architects, industry marketing, and partner marketing groups. The culture values builders who thrive on complexity, make high‑judgment decisions with limited precedent, and measure success by the growth they enable for partners and customers.

Basic qualifications

• 6+ years of professional non‑internship marketing experience.
• 7+ years of developing and managing acquisition marketing or channel programs.
• Experience using data and metrics to measure impact and determine improvements.
• Experience building, executing, and scaling cross‑functional marketing programs.
• Experience developing and executing campaigns across multiple time zones and languages.

Preferred qualifications

• Experience driving direction and alignment with large cross‑functional teams and agency partners.
• Experience designing and executing joint marketing plans with strategic alliance partners that have a global footprint.

Benefits

Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription), Basic Life & AD&D insurance with optional supplemental life plans, Employee Assistance Program, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement, 401(k) matching, paid time off, and parental leave.

Pay

• Mountain View, CA: $130,000 – $185,000 USD annually
• San Francisco, CA: $130,000 – $185,000 USD annually
• New York, NY: $130,000 – $185,000 USD annually
• Austin, TX: $118,200 – $160,000 USD annually
• Arlington, VA: $118,200 – $160,000 USD annually
• Seattle, WA: $118,200 – $160,000 USD annually