Sr. Partner Marketing Manager, Public Sector Strategy, AWS Industry Partner Marketing

Amazon Web Services (AWS) · Mountain View, CA · 1 mo ago

MarketingFull-time

About the role

Amazon Web Services (AWS) is seeking an experienced Senior Partner Marketing Manager to own the Independent Software Vendor (ISV) partner marketing strategy for Public Sector while also managing a dedicated portfolio of prioritized partners. This is a unique opportunity to shape how AWS's most strategic partners go to market in one of the fastest-growing and most complex customer segments — spanning Federal, Defense, State & Local Government, Education, and Global Government. In this role, you will drive partner-led marketing strategy that accelerates demand generation for Public Sector customers. You'll develop joint value propositions, drive partner-led campaigns, and ensure strategies are tightly aligned to Public Sector customer needs — including regulatory, procurement, and mission-specific requirements. If you're energized by building strategy from scratch, driving results across complex organizations, and owning measurable partner-led pipeline impact, we'd love to talk to you.

The AWS Industry Partner Marketing team sits within AWS Partner Marketing and serves as the industry-vertical lens across the AWS partner community. We align partner strategy, industry expertise, and demand generation — ensuring that AWS partners can deliver relevant, compliant, and impactful marketing programs to their target customers. Our team operates globally and collaborates closely with AWS Public Sector sales, solution architects, industry marketing, and partner marketing teams. We value builders who thrive on complexity, make high-judgment decisions with limited precedent, and measure their success by the growth they enable for partners and customers alike.

Responsibilities

Develop and execute comprehensive joint marketing plans (JMPs) for prioritized Public Sector partners, aligned to AWS strategic focus areas and account priorities
Serve as the industry-vertical subject matter expert for Public Sector ISV partners, providing strategic guidance on marketing positioning, event participation, and campaign targeting
Build industry-specific value propositions for partner solutions across Federal, Defense, State & Local, Education, and Global Government use cases
Drive partner-led demand generation programs, managing campaign prioritization, budget allocation, Marketing Development Fund (MDF) execution, and account-based marketing integration
Define strategic recommendations for partner participation in AWS flagship events and industry-specific programs based on solution fit and Public Sector relevance
Track and report on pipeline contribution, campaign ROI, and MDF utilization; use data to continuously optimize partner marketing performance
Lead cross-functional v-team engagement for assigned partners, aligning with sales, solutions architecture, industry marketing, and partner marketing

Requirements

6+ years of professional non-internship marketing experience
7+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to measure impact and determine improvements
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages

Qualifications

Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Benefits