Sr. Lead, Creative Advertising, Amazon Prime Video Studios Marketing
Amazon · Culver City, CA · 1 wk ago
MarketingFull-time
Key job responsibilities
- Create innovative, award-winning, and effective 360° creative advertising campaigns that drive viewership of Amazon Prime Video Studios’ original series and movies.
- Maintain a strong point of view (POV) and creative vision, providing clear, concise direction to internal and external partners.
- Craft high-level creative briefs and presentation decks.
- Prepare photo shoot briefs, sketches, and comps that effectively communicate concepts and campaign direction.
- Drive consensus for your campaigns by clearly articulating creative strategies and presenting concepts to peers, senior studio leadership, and executive producers/filmmakers.
- Solve cross-functional business, customer, and stakeholder requirements while creating breakthrough creative work.
- Think globally and across platforms, mastering the idiosyncrasies of each to create tailored content that drives marketing objectives.
- Strive to create first-to-market ideas that raise the bar.
- Lead the execution of key campaign creative assets within budget and on time.
- Elevate the creative output of internal resources and agency partners to ensure all marketing assets meet high standards of creativity, innovation, and brand association.
- Manage highly visible and complex projects with wide impact across the business, spanning multiple territories, teams, and platforms.
- Forecast resourcing needs and work with key stakeholders to drive project schedules while prioritizing and using resources effectively.
- Manage blockers or obstacles in the creative process with confidence and clear communication.
- Identify and implement appropriate processes to ensure an efficient and effective workflow.
- Facilitate meetings with all levels of management, both internal and external.
- Collaborate with the team to allocate, manage, and track budgets for creative asset development.
Leadership
- Promote collaboration with internal stakeholders and foster positive agency relationships to achieve high-level outcomes.
- Work with senior leadership to create policies, procedures, and best practices that impact the broader department.
- Proactively work to solve problems, communicate with senior management, and actively seek clarification when there is ambiguity.
Basic Qualifications
- 10+ years of entertainment marketing experience at or with a creative/advertising agency, network, streaming service, or studio.
- Experience managing and leading creative teams.
PREFERRED QUALIFICATIONS
- A strong portfolio of work showing creative innovation with the ability to articulate big and breakthrough ideas in print, outdoor, AV, social, digital, events and experiential.
- Experience building strategic relationships with stakeholders, including cross-functional communication and collaboration.
- Proven success in creative project management and execution across all forms of media, print, video, social and digital mass media.
- Experience defining workflows within marketing, production, or creative departments/companies.
- Developed campaign(s) for global launch with unique creative in territory.
- Deep knowledge of storytelling, world-building and the customer journey.
- Strong verbal and written communication skills.
- Excellent presentation skills.
- Able to multi-task, work in a fast-paced environment and maintain a sharp attention to detail.
- Experience leading process improvements and/or operations tool implementations.
- Experience working with digital asset management tools.
- Working knowledge of Adobe Creative Suite and Microsoft Office.
- Bachelor's degree.