Social Marketing Manager , Prime Video

Key job responsibilities

• Oversee the social marketing campaigns for all assigned titles.
• Guide the creation of break-through social marketing strategies that support and reinforce Amazon Studios and Prime Video’s position in the streaming marketplace, in keeping with the business and marketing strategy for the brand.
• Develop creative, inventive campaigns that inspire our customers while driving awareness and viewership.
• Contribute strong strategic thinking to ideate and develop innovative, effective, and award-winning social marketing experiences that drive customers to Amazon Prime Video.
• Raise the bar on social marketing strategies and tactics globally.
• Embrace performance data, and refine future social marketing strategies based on these insights.
• Contribute to campaign reviews and presentations, while successfully presenting social marketing concepts to senior leadership.
• Think big. Drive new ideas that lead to innovative social marketing programs/events to support launches.
• Proactively contribute to operational excellence, including policies, procedures and best practices.

Business Acumen

• Proactively contribute to the social campaign management, producing work cost effectively and on schedule.
• Communicate with key stakeholders internally, including but not limited to – PR, Media, Brand, Department Heads, Strategy Heads, Creative, INTL Partners, Cross-Functional Marketing Teams, Studios Leadership and the Prime Video group as well as externally, including filmmakers, show runners, executive producers and partner agencies, in a spirit of collaboration, building strong relationships and earning trust.
• Work with key stakeholders to drive a schedule for projects while prioritizing and using resources effectively, communicating needs and trade-offs if schedule is at risk.
• Optimize budgets, campaign calendars and resource allocations for social marketing major campaign beats and assignments.
• Proactively work to solve problems and communicate to senior management, and making a high-quality judgment call when there is ambiguity.

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data