Marketing Manager - Engagement , Prime Video ELA

Description

Drive the future of entertainment in Latin America — own the strategy that keeps millions of customers engaged with Prime Video. This high-impact role puts you at the center of Prime Video's growth in Emerging Latin America, leading engagement and retention marketing across the full customer lifecycle.

Responsibilities

• Design and execute comprehensive strategies to deepen customer engagement and reduce churn across web, mobile, and living room devices.
• Coordinate and prioritize across 10+ internal teams and external partners, requiring strong stakeholder management at all levels of seniority.
• Report on churn drivers (voluntary and involuntary), track engagement behaviors, payment method impacts, and customer insights to inform every decision.
• Lead churn reduction plans, prioritize payment-related projects, and coordinate lifecycle and outbound strategies.
• Own the engagement & retention strategy, designing, executing, and continuously optimizing marketing programs across web, mobile, and living room devices to deepen Prime Video usage and reduce churn in Emerging Latin America.
• Align engagement activities across 10+ teams including Central Marketing, Product, Payments, Programming, Prime, Devices, Marketplace, and Customer Service to deliver unified retention outcomes.
• Develop rapid test-and-learn frameworks leveraging AI-driven personalization, predictive churn modeling, and automation tools to measure customer behavior, refine marketing levers, and scale what works across owned & operated channels.
• Own QA of all customer-facing marketing communications, manage the Customer Service relationship, benchmark against competitors' content and UX strategies, and bring customer insights back to the country team.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience producing marketing promotional material for Owned & Operated channels.
• Experience creating brand marketing content.
• Experience using Artificial Intelligence tools to drive data analysis.