Senior Lead, Series Marketing, Amazon MGM Studios

Description

Alexandria, VA-based Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.

Key Responsibilities

• Own and drive overall global strategy for consumer marketing across a portfolio of Prime Original Series, including vision-setting, goals, positioning, and overall communication and engagement frameworks

• Lead 360 campaign planning and execution across all channels (e.g., social, digital, Amazon owned channels, TV, in-theater, print, out-of-home, and PR) with accountability for cross-organizational alignment and impact

• Set strategic direction with creators, showrunners, producers, and international teams to ensure global campaign coherence and maximize cross-market performance

• Drive consumer insight strategy in partnership with research teams; translate insights into actionable campaign frameworks that influence broader organizational priorities

• Own goals, performance metrics, and business outcomes for campaigns; establish mechanisms for continuous optimization and deliver measurable results in viewership lift, customer acquisition, engagement, and brand affinity

• Serve as a senior leader and strategic catalyst who inspires cross-functional and cross-organizational teams to deliver bar-raising, best-in-class ideas and plans at global scale — removing barriers and elevating the standard of work

• Develop and champion bold strategic ideas; secure executive buy-in and drive efficient implementation at scale across multiple stakeholder groups

• Establish measurement frameworks against internal and external benchmarks; drive continuous improvement and innovation in campaign effectiveness

• Present to senior leadership regularly on strategic direction, key metrics, and portfolio performance; set mechanisms to operationalize timely global status updates across titles and verticals

• Cultivate and leverage senior-level relationships with talent, executive producers, agencies, external studios, and other global stakeholders to advance strategic positioning and campaign excellence

Qualifications

• 9+ years of professional non-internship marketing experience

• Experience building, executing and scaling cross-functional marketing programs

• Experience driving direction and alignment with cross-functional teams

• Knowledge of the television and media industry

• Experience in the entertainment industry

• Experience working and communicating with creative talent (e.g. showrunners, EPs, directors, etc.)