Sr. Display Media Strategist- Amazon

Responsibilities

• Owns the development and execution of complex programmatic advertising strategies to achieve the campaign objectives and identify and recommend growth solutions.
• Create and manage complex campaigns, including ad creative, targeting, bidding, active budget pacing, and optimization.
• Analyze campaign performance data, providing more advanced data analysis, including creating custom reports, identifying new trends, uncovering deeper insights, and making data-driven optimizations to improve performance.
• Provide best-in-class reports on campaign performance and present insights and recommendations to clients or internal stakeholders.
• Manage relationships with clients and partners and work collaboratively with cross-functional teams such as sales, creative, and product teams. Partnering to improve brand experience and business results and ensuring needs are being met.
• Develops overall advertising strategy: Works with cross-functional teams to develop a comprehensive advertising strategy that aligns with business goals and drives overall revenue growth.
• Possesses deep knowledge of customers’ vision, products, objectives and masters integrated brand and media planning across all display advertising products.
• May be responsible for training and mentoring junior team members.
• Exhibits expertise in using, managing and optimizing all supported display advertising products, and proprietary tools to grow brand awareness, drive traffic and increase sales.
• Stays up-to-date with industry trends and changes to Amazon DSP platform features / capabilities and identifies new opportunities to expand the reach of Amazon's advertising platform.
• Produces and delivers recurring digital advertising reporting for brands and identifies trends with optimization insights to accelerate growth.
• Identifies and develops upsell recommendations beyond individual campaigns.
• Thinks beyond individual campaigns and applies knowledge to future plans.
• Acts as strategic and influential partner for customers, developing solutions, prioritizing initiatives.
• Manages complex escalations that may span across multiple business units.
• Actively participates in pod structure to execute strategies and tactics for marketing and brand development.
• Maximizes the efficiency and effectiveness of programmatic advertising campaigns on Amazon's DSP platform.
• Ad hoc projects as assigned.

Qualifications

• Lead with consultative approach to grow existing and new businesses.
• Demonstrated experience leading client relationships.
• Strong background in advertising and media planning.
• Digital marketing, search engine marketing, programmatic advertising, and social media experience.
• Excellent written, oral and interpersonal communication skills.
• Proficiency with Amazon tools, including the Amazon Advertising suite of solutions.
• Proficiency in Microsoft Office Suite, specifically Microsoft Excel and PowerPoint.
• Ability to analyze large data sets and identify trends to inform the business.
• Strategic Thinker.
• Post-secondary education or equivalent experience.
• 5+ Years of experience with Amazon DSP.
• Utilization of Trade Desk, Facebook Ads, Google Display Network or other demand side platform highly preferred.