Amazon Digital Marketing Strategist

Key Responsibilities

• Own revenue performance across Amazon and Walmart marketplaces, with accountability for ROAS, TACoS, and new-to-brand growth
• Manage Amazon Ads programs, including Sponsored Products, Sponsored Brands, and Sponsored Display
• Control budget pacing, optimization, keyword strategy, bidding, and campaign structure
• Identify opportunities to improve ad efficiency, scale winning campaigns, and test new strategies
• Conduct listing optimization across marketplaces, including titles, bullets, backend keywords, A+ content, and merchandising strategy
• Manage keyword research, indexing, and SEO performance using marketplace tools and data
• Own catalog health, including suppression fixes, variation setup, compliance issues, and listing accuracy
• Plan and execute on marketplace promotions, including coupons, deals, and tentpole events (Prime Day, T12, and other key moments)
• Own forecasting, pacing, and performance tracking across marketplaces
• Manage and coordinate marketplace freelancers and external agencies
• Lead Amazon research meetings and provide data-backed product recommendations
• Partner with Marketing on creative asset needs and performance feedback
• Collaborate cross-functionally with Ecommerce, Finance, Product, and Operations teams
• Create SOPs and documentation to support scalable marketplace operations
• Provide backup support for customer service as needed
• Build and maintain reports and dashboards to track revenue, advertising performance, NTB customers, and incrementality
• Maintain weeks of coverage and sales velocity to support sales forecasting

Requirements

• Minimum Qualifications: Bachelor’s degree required, 4+ years of hands-on Amazon or marketplace experience, Proven experience managing Amazon ad programs with a minimum of $50K/month in spend, Experience managing marketplace revenue at a minimum of $5M annually
• Technical & Soft Skills: Deep expertise in Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display), Strong experience with keyword research and Amazon SEO tools (e.g., Helium 10 or similar platforms), Proficiency in Vendor Central analytics, including Retail Analytics and SQP, Proficiency in Seller Central analytics and Business Reports, Advanced Excel or Google Sheets skills for modeling, analysis, and reporting, Strong experience analyzing promotional, deal, and event performance, Comfortable operating in ambiguous, fast-changing marketplace environments, Strong written and verbal communication skills, Deep understanding of Amazon merchandising with strong attention to detail