SR DIGITAL CAMPAIGNS SPECIALIST (Ecommerce)

About the role

Partner with Sr Manager Ecommerce to develop strategic vision of home page, promotions, and cross-divisional campaigns across sallybeauty.com, sallybeauty.ca, and app. Develop online experiences to support events and sales that are critical to ecommerce achieving weekly and monthly financial goals/targets. Analyze, develop and execute robust ecommerce strategies by maintaining consistent collaboration with merchandising/marketing teams to optimize sales.

Responsibilities

• Responsible for landing page experiences and linking strategy for future campaigns and promotions with input from Manager, Site Merchandisers across mobile app and across desktop and mobile web for sallybeauty.com and sallybeauty.ca.
• High collaboration with Marketing, Creative, Site Merchandisers and Front-End Developers to plan, drive and recommend future online campaigns with focus on end-to-end customer experience.
• Develop and submit asset requests to Creative team for future campaigns, promotions, etc.
• Maintain site-walk calendar and ensure all cross-functional partners are adhering to deadlines through high collaboration and communication.
• Work on campaign and promotion deliverables to align with business objectives.
• Engage in talent reviews and succession planning, promoting the right talent and building career pathing for high performers.
• Assess the development needs from a business perspective and take ownership and address them.
• Analyze and share insights from campaigns (i.e. hindsight/postmortem) and apply learnings to future events and end-to-end experiences.
• Provide direction and guidance to Ecommerce Promotions Specialist.

Requirements

• Bachelor’s Degree required
• 3-4 years’ related ecommerce experience (preferably with a multi-channel retailer)

Knowledge, Skills & Abilities

• Detail oriented
• Team Player and able to work with cross functional teams (marketing, site merchandising, creative, merchandising, digital product)
• Knowledge of E-Commerce platforms and functionality such as Quantum Metrics, Google Analytics, Salesforce
• Experience with Photoshop, Figma or design platforms is preferred
• Able to think both creatively and critically
• Able to manage many projects and drive multiple threads of work
• Superb communication skills, clear and concise in both written and verbal communication
• Able to quickly learn necessary technical tools

Benefits

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in-house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!