Specialist, Customer Information Managment

If you're passionate about helping a Fortune 100 company with nearly $70 billion in annual sales drive their strategy forward through innovative product development and advancing strategic partnerships to protect customers, then Nationwide is the place for you! At Nationwide®, "on your side" goes beyond just words. Our customers are at the center of everything we do and we're looking for associates who are passionate about delivering extraordinary care.

About the Role

Join our Customer Experience Center of Excellence as a Customer Data Targeting Lead and help us deliver personalized, timely, and impactful customer communications. You’ll partner with the business, marketers, and technical teams to translate customer data and insights into action to drive awareness, engagement, and retention.

Responsibilities

• Design and deliver data that powers personalized customer communications across channels (email, text, digital, direct mail).
• Streamline and standardize how audience data flows across systems to improve efficiency and impact.
• Collaborate cross-functionally with marketing, analytics, and technology teams to ensure seamless execution and alignment.
• Champion customer-centricity, ensuring all audience data solutions are designed with the customer in mind.
• Drive continuous improvement by identifying and implementing enhancements to data tools, processes, and governance.
• Responsible for managing workstreams of projects designed to deliver analytic and operational capabilities and solutions.
• Assists with the development of business processes and system functional, non-functional, and information requirements.
• Provides input to business decisions for the project.
• Assists with the coordination of the Business Subject Matter Experts (SMEs).
• Documents stakeholder needs and business objectives, expectations, and assumptions aligned with workstream/project/capability.
• Helps facilitate business implementation planning sessions.
• Facilitates post-implementation checkpoint with business units to ensure best-in-class solutions are implemented.
• Ensures appropriate communication/training/reporting is documented.
• Performs other duties as assigned.

Requirements

• A strategic mindset with the ability to connect data capabilities to business outcomes.
• Experience gathering and translating business requirements into technical solutions.
• Comfort working in ambiguity and adapting to evolving priorities.
• A passion for learning and a drive for continuous improvement.
• Undergraduate studies with postgraduate studies preferred.
• Typically 3 or more years of related experience with SAS, SPSS, and other statistical software.
• Experience with problem-solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities.
• Advanced knowledge of PC-based spreadsheet, business intelligence, and database warehousing applications.

Skills

• Proven excellence in problem-solving, analytical, research, and quantitative analysis skills, and analytical working techniques including regression, decision trees, multivariate analysis, etc.
• Verbal and written communication skills for interaction with clients, work teams, vendors, and associates.
• Proficiency in developing ad hoc queries using SQL.
• Experience with SQL and tools like Teradata or Databricks highly preferred.
• Familiarity with data visualization and storytelling tools.
• Experience with customer data platforms is a plus.

Benefits

• Medical, dental, and vision insurance.
• Life insurance and short/long-term disability coverage.
• Paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year (pro-rated quarterly based on hire date).
• Nine paid holidays.
• 8 hours of Lifetime paid time off.
• 8 hours of Unity Day paid time off.
• 401(k) with company match.
• Company-paid pension plan.
• Business casual attire.

Pay

The national salary range for Specialist, Customer Information Management: $88,000.00 - $164,000.00.

The expected starting salary range for Specialist, Customer Information Management: $88,000.00 - $132,000.00.

Note: If a Sales job, sales incentives based on performance goals are possible in addition to this range. For part-time roles, compensation may be prorated based on the number of hours worked relative to a full-time schedule.

Schedule

• Normal office environment.
• Extended and non-standard work hours based on project and customer deliverables.

This role does not qualify for employer-sponsored work authorization. Nationwide does not participate in the STEM OPT Extension program.

This position could be filled within any of the lower 48 U.S. states.