Social Media Specialist - Mid-level

About the role

Leidos has a contingent opening for a Mid-level Social Media Specialist to work between the Reston, VA office and the customer site in Falls Church, VA. The role supports the Defense Health Agency (DHA) in managing and advancing enterprise and leadership social media communications across platforms including Facebook, LinkedIn, Instagram, and X.

Responsibilities

• Support DHA enterprise and leadership social media accounts across Facebook, LinkedIn, Instagram, X, and other Government‑approved platforms.
• Research and develop creative social media content tailored to specific platforms, target audiences, communications objectives, and industry best practices.
• Assist with annual assessments of DHA social media platforms, including performance analysis and recommendations for new tactics, tools, techniques, and opportunities to improve audience reach and engagement.
• Monitor social media trends, platform changes, and evolving audience behaviors and provide recommendations to improve DHA’s social media presence.
• Develop and support social media plans, campaigns, and tactics designed to increase audience awareness, engagement, and interaction.
• Draft long‑range social media plans for Government review and develop ad hoc content plans or tactics to support emerging issues, crisis communications, or trending news opportunities.
• Coordinate with Government planners and communications professionals to support development and execution of recurring social media plans and daily content.
• Develop, edit, schedule, and manage Government‑approved social media content, including copy, imagery, graphics, video, and other digital assets.
• Program and publish approved content using social media management platforms such as Sprinklr, Sprout Social, or comparable tools.
• Monitor DHA social media channels for comments, messages, questions, and other audience engagement and, with Government coordination and approval, develop appropriate responses within established timelines.
• Ensure social media content complies with applicable Government policies, standards, and Section 508 accessibility requirements.
• Support planning, coordination, and execution of live‑streaming events, including setup and operation of necessary equipment.
• Collect and analyze social media data to evaluate audience behavior, engagement, reach, content performance, brand reputation, and customer support trends