Social Media Specialist

About the role

As ESI’s Social Media Specialist, you will play a pivotal role in enhancing our brand presence, driving engagement, and generating leads through strategic social media initiatives.

Responsibilities

• Develop and execute comprehensive social media strategies to achieve marketing objectives and enhance brand visibility.
• Create engaging and visually appealing content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Manage all social media accounts, including daily monitoring, content scheduling, and community management.
• Be flexible with your schedule, including early mornings and late nights, to cover on-site activities and ensure timely and relevant social media coverage of these events.
• Collaborate with the marketing team to align social media initiatives with overall marketing campaigns and company goals.
• Monitor social media trends, industry news, and competitor activities to identify opportunities for content creation and audience engagement.
• Utilize social media advertising tools to create and optimize paid campaigns for lead generation and brand promotion.
• Analyze social media performance metrics and generate reports to measure the effectiveness of campaigns and identify areas for improvement.
• Stay up to date with the latest social media best practices, algorithms, and platform updates to ensure maximum reach and engagement.
• Engage with followers, respond to comments and messages, and foster positive relationships with our online community.

Requirements

• Bachelor's Degree in Marketing, Communications, Public Relations, or related field.
• 3-5 years’ experience working in social media management, preferably within the construction or related industry.
• Strong understanding of social media platforms (Instagram, Facebook, LinkedIn, YouTube, Vimeo, etc), algorithms, and best practices.
• Excellent written and verbal communication skills, with the ability to craft compelling and engaging content.
• Proficiency in social media management tools, analytics platforms, and scheduling software.
• Creative thinker with a passion for storytelling and visual content creation.
• Strong analytical skills and the ability to interpret data to inform decision-making and strategy development.
• Ability to multitask, prioritize tasks, and work effectively under pressure in a fast-paced environment.
• Team player with strong interpersonal skills and the ability to collaborate with cross-functional teams.
• Attention to detail and commitment to delivering high-quality work that aligns with brand standards and objectives.

Working Conditions

• Fast-paced working environment.
• Working environment may be busy and noisy.
• Manage several projects at one time.
• Interrupted frequently to meet the needs and requests of team members, clients, and subcontractors.

Physical Demands

• Must be able to remain in a stationary position 50% of the time.
• Constantly operates a computer, including keyboard, mouse, and other components including power tools.
• Occasional lifting of items up to 25 lbs.

Travel Requirements

Frequent travel to various job sites and locations.

Benefits

• ESI covers 100% of the medical premium for all employees and families.
• Competitive 401k match.
• Lucrative bonus potential.
• Great upward mobility for career growth.