Digital Marketing Specialist
About the role
Client is dedicated to delivering a portfolio of solutions that improve small businesses’ success in the US by addressing their top needs, helping small businesses manage their books, get paid, pay bills, and access financing to run their business, resulting in industry-leading cash flow benefits. These solutions help us address the statistic that 50% of small businesses go out of business within 5 years because they run into cash flow issues. The Product Marketing Manager will play a pivotal role in driving growth of our QuickBooks Services portfolio, targeting the QuickBooks Online (QBO) Small and Mid-Sized Business (SMB) audience across our Ideal Customer Profile (ICP) structure. By leveraging product, research, and monetization insights and data science best practices, you will craft the messaging and GTM motions that make QuickBooks Payments the obvious way SMBs get paid — creating demand, driving attach and activation, and deepening total payment volume (TPV) per merchant. Your mission will be to develop rich insights and sharp messaging that power campaigns across channels including lifecycle/ELM, paid media, in-product and platform adoption, direct mail, web, SEO/GEO, accountant, and sales — with the ultimate goal of growing the active merchant base, boosting consumption, and driving QuickBooks Payments revenue. Success Metrics: Operationalize annual QuickBooks Payments targets for active merchant and TPV/revenue growth.
Responsibilities
- Support the Services ICP