Social Media Specialist - Mid Entry Level

Principal Duties and Responsibilities

• Support the execution of social media strategies and day-to-day account activities for assigned clients.
• Aid in developing and maintaining a strong understanding of each client's business objectives, industry, and target audience.
• Collaborate with clients and internal team members to support client success across multiple accounts.
• Collaborate with all teams within Campbell Marketing & Communications regularly to support external communications and social media initiatives.
• Assist with social media moderation and community management, engagement for assigned clients.
• Work with a team daily to develop social content calendars for assigned clients.
• Provide insight, content recommendations based on social media reports and analytics.
• Participate in brainstorming channel-specific trends and opportunities to enhance social content regularly.
• Attend events and liaise with clients to cover activities from a social media perspective.
• Maintain strong organization and communication while managing multiple projects and deadlines.

Knowledge, Skills, and Abilities Required/Desired

• Bachelor's degree or equivalent in digital media, marketing, public relations, communications, or related field.
• One or two years of experience in social media, marketing, or agency-related role.
• Strong hands-on experience with, and understanding of, current and emerging social networks, including Facebook, Instagram, TikTok, X, and LinkedIn.
• Proficient in strategic thinking, adept at interpreting analytics, and skilled in delivering performance-enhancing recommendations for social channels.
• Proficient in Adobe Creative Suite/Photoshop.
• Strong verbal, written communication, and public speaking skills.
• Excellent multitasking skills.
• Knowledge of motorsports, specifically off-road, is a plus.
• Automotive market knowledge is a plus.
• Content creation abilities (photo, graphic design) are a plus.

Additional Information

This position is open to hybrid work in the Detroit, MI area. Salary range starts at $48,000.00. Sponsorship is not available for this position. This is a U.S. based role. A valid Driver's License and clear driving record are required.

EEO Statement

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.