Social Media Specialist

About the Role

Hard Rock is seeking a Social Media Specialist to help elevate the social presence of one of the world’s most iconic brands. This individual will join an evolving social department responsible for the @OfficialHardRock master brand accounts, as well as company-wide social and content initiatives spanning live entertainment, gaming, hospitality, and brand partnerships. The role will also play an integral part in social and content strategies for upcoming property openings in Las Vegas, Athens, and New York City.

Responsibilities

• Support the execution of daily organic social content across designated Hard Rock social platforms, ensuring accuracy, timeliness, and creativity.
• Provide on-site social coverage for concerts, events, partnership activations, photoshoots, and appearances – capturing social content and providing footage to appropriate corporate, property, and/or agency contacts.
• Partner with Hard Rock social leaders worldwide, providing ongoing support, guidance, and best practices.
• Work within Hard Rock’s unified analytics platform to provide property-level and company-wide reporting – translating data into actionable insights and recommendations.
• Assist in editing short-form video for Instagram Reels, TikTok, YouTube Shorts, and other designated platforms.
• Maintain and organize digital asset libraries, ensuring content is easily accessible and properly tagged for use across channels.
• Help maintain compliance with brand standards, social media policies, and platform-specific guidelines.
• Assist with influencer and creator coordination, including content approvals, on-site execution, and campaign deliverables.
• Brainstorm unique and compelling ways to evolve Hard Rock’s brand partnerships through the lens of social media, delivering against overall goals and objectives.
• Coordinate billing and invoices related to social media activities and initiatives.
• Stay current on social media trends, platform updates, and emerging tools to support innovative content creation.

Qualifications

• 1–3 years of experience in social media, digital marketing, or content creation.
• Strong understanding of social platforms and digital trends.
• Experience editing content for social using Adobe Premiere, Photoshop, CapCut, or similar tools.
• Excellent organizational skills and attention to detail.

Benefits

We offer a comprehensive benefits package that allows our team members to stay healthy, plan for their future, and maintain a healthy work-life balance. Benefits may vary with employment status. For our full list of Team Member Benefits, visit www.gotoworkhappy.com/benefits.