Social Media Specialist

About the Role

The Social Media Specialist supports the Marketing department and HonorHealth to achieve business goals by creating, managing, and executing a social media strategy across platforms including Facebook, Instagram, TikTok, LinkedIn, and Twitter. This role focuses on building the brand and ensuring customer engagement through healthcare content creation, social media advertising, lead generation, customer service, and actionable analytics. Writing, graphic design, and video production skills are required.

Responsibilities

• Develop and execute a comprehensive social media strategy consistent with HonorHealth’s brand identity and business goals.
• Lead the social content calendar in collaboration with the Marketing content/communications manager.
• Create meaningful content on all social media platforms, including writing and editing social media posts, utilizing design skills for brand graphics, and video editing/production for video-based platforms.
• Proactively position HonorHealth by leveraging news content and storytelling to promote the positive actions, behaviors, and accomplishments of team members and physicians.
• Serve as a brand expert, advise on content development, and provide support and advocacy to employed and affiliated physicians, executives, staff, and other business stakeholders across all social media channels.
• Collaborate with others to support overall brand customer service standards by managing a high volume of daily social media messages and inquiries; communicate effectively, including responding and escalating concerns in a timely manner.
• Use analytical tools to monitor and evaluate HonorHealth’s social media presence and performance; prepare monthly reports on social media marketing efforts and suggest recommendations to adjust strategy for optimal results.
• Regularly meet with stakeholders to enhance and build relationships, understand needs, create a shared understanding of strategies and outcomes, and receive feedback.
• Other duties as assigned.

Qualifications

• Education: Bachelor's degree in marketing, social media management, digital marketing, communications, media, journalism, or a related discipline.
• Experience: 3 years of social media management experience.

Skills & Attributes

• Social media management experience
• Strong creative skills—able to film, photograph, edit videos, and create content for social media platforms
• Graphic and multi-media design skills
• Understanding of basic healthcare marketing
• Demonstrates a natural inclination to go beyond and live values of Innovation, Caring, Accountability, Respect, and Empathy