Social Media Specialist

Job Responsibilities

• Create engaging social content that builds awareness, grows audiences and encourages meaningful interaction across our social channels.
• Capture and produce photos, short-form video, interviews and other multimedia content featuring students, faculty, alumni, employees and campus life.
• Create and edit content for Instagram, TikTok, Facebook, LinkedIn, YouTube and emerging platforms using tools such as CapCut.
• Help execute social media strategies and campaigns in partnership with the broader Marketing and Communications teams.
• Identify compelling stories and social media opportunities across our campuses, programs and communities.
• Maintain social media content calendars and coordinate content around campaigns, events, milestones and organizational priorities.
• Schedule and publish content and monitor comments, messages and other audience interactions.
• Help ensure content reflects each institution’s identity while maintaining overall brand standards, voice and tone.
• Monitor social media trends and identify creative opportunities to increase engagement, reach and relevance.
• Track social media performance and use key metrics to understand what’s working and inform future content.
• Collaborate with campus teams and social media ambassadors to generate authentic local content.
• Help develop and share social media best practices with campus teams and ambassadors.
• Coincide with external agency partners as needed.
• Attend campus and community events to capture and promote content in real time.
• Travel periodically to campuses and events to capture content and tell stories firsthand.

Qualifications

• Demonstrated interest or experience in social media, content creation, digital marketing, communications or a related field.
• Relevant internships, student work, freelance projects and portfolio experience are encouraged and will be considered.
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn and YouTube and how content and audiences differ across platforms.
• Comfortable shooting and editing short-form video using a smartphone and tools such as CapCut.
• Strong writing skills and the ability to adapt content for different audiences, brands and platforms.
• Familiarity with social media analytics and basic performance metrics.
• Creative instincts and a strong interest in social media trends, storytelling and emerging platforms.
• Comfortable approaching and interviewing students, faculty and employees to develop authentic content.
• Highly organized and able to manage multiple projects, deadlines and content needs simultaneously.
• Strong interpersonal and communication skills with the ability to collaborate across teams and campuses.
• Willingness to learn, experiment and bring new ideas to the team.
• Bachelor’s degree in marketing, communications or a related field preferred, or equivalent relevant experience.