Social Media Specialist
About the Company
At Twilio, we are pioneering the future of communication technology by delivering innovative solutions that empower businesses and developers worldwide. Our platform enables seamless, personalized customer interactions across multiple channels, transforming how organizations connect with their audiences. With a remote-first approach, we foster a vibrant, inclusive culture that values diversity and collaboration, regardless of geographical location. Our commitment to global inclusion and connection ensures that every team member feels valued and engaged, contributing to a shared mission of revolutionizing communication. As we continue to grow and innovate, we provide our employees with opportunities to acquire new skills, take on meaningful challenges, and make a significant impact on a global scale.
About the Role
We are seeking a talented Social Media Specialist to join Twilio's Corporate Communications team. This role is pivotal in building our community presence and enhancing brand awareness through engaging and strategic social media initiatives. The ideal candidate is a creative storyteller skilled in crafting original content that resonates with diverse audiences, including technical developers, business decision-makers, and consumers. You will manage multiple social platforms such as LinkedIn, Instagram, Facebook, X (formerly Twitter), and TikTok, ensuring consistent brand messaging and dynamic content delivery. Your responsibilities will include executing editorial calendars, launching campaigns, and managing employee advocacy programs to amplify our voice. This position offers an exciting opportunity to contribute to Twilio’s mission by showcasing our capabilities, culture, and customer success stories, all while experimenting with innovative tactics to reach new audiences. If you thrive in a fast-paced, creative environment and enjoy building community engagement, this role is an excellent fit.
Responsibilities
- Create compelling, on-brand content that highlights our customers, capabilities, and company culture
- Manage and optimize our social media channels including LinkedIn, Instagram, Facebook, X, and TikTok
- Assist in executing the editorial calendar and campaign strategies
- Oversee Twilio’s employee advocacy program, empowering teams to share impactful content
- Engage with and grow our community of developers, consumers, and business leaders daily
- Collaborate with internal stakeholders on campaign goals related to product launches, events, and initiatives
- Showcase Twilio’s mission by highlighting innovative use cases and success stories
- Develop content tailored for executive leadership to enhance their visibility and engagement
- Utilize analytics to measure success and inform future strategies
- Experiment with new tactics and emerging social media trends to expand reach
- Partner with the Employee Brand team to tell authentic stories of Twilions externally
Qualifications
- Experience managing brand social media accounts across multiple platforms
- Ability to communicate complex ideas concisely in 100 characters or less
- Creative thinking with a proven track record of innovative content ideas
- Strong organizational skills and project management abilities
- Data-driven mindset with experience analyzing social media performance
- Proficiency with social management tools such as Sprout Social, Canva, Figma, EveryoneSocial
- Passion for community building and engagement
- Enjoyment of fun, dynamic work environments
- Desired: Experience with live video production and graphic design skills
Benefits
- Competitive salary packages based on experience and location
- Generous paid time off, including parental and wellness leave
- Comprehensive healthcare coverage
- Retirement savings programs such as 401(k)
- Opportunities for professional development and skill enhancement
- Flexible remote work environment
- Participation in equity and bonus plans (where applicable)
- Support for community involvement and volunteering initiatives