Social Media Specialist

Logitech is a global leader in designing and manufacturing innovative technology products that enhance the way people work, play, and connect. Renowned for its commitment to quality, design, and sustainability, Logitech provides a wide range of peripherals, accessories, and solutions tailored to both consumers and businesses. The company fosters a culture of creativity, collaboration, and continuous improvement, aiming to make a positive impact on individuals and organizations worldwide.

About the role

Logitech is seeking a creative, strategic, and data-driven Social Media Specialist to join our team and spearhead the Logitech for Business (L4B) social media presence across platforms such as LinkedIn, YouTube, and Reddit. This role involves developing comprehensive social media strategies, creating engaging content, managing both organic and paid campaigns, and analyzing performance metrics to optimize engagement and demand generation. The ideal candidate will have a proven track record in managing B2B social media accounts, with expertise in content creation, paid social advertising, and community engagement. This position offers an exciting opportunity to influence brand perception, drive lead generation, and contribute to Logitech’s growth initiatives through innovative social media practices.

Responsibilities

• Develop and implement a comprehensive social media strategy for organic and paid channels, focusing on LinkedIn and YouTube
• Maintain and update the social media content calendar to ensure consistent and timely posting aligned with business goals
• Collaborate with the Demand Generation team to create integrated paid social campaigns, including boosted posts, sponsored content, and lead generation initiatives
• Create content optimized for both organic reach and paid amplification, including short-form videos and social-first assets
• Design visually compelling assets using graphic and video editing tools
• Manage and optimize end-to-end YouTube processes, including content uploading, community engagement, and analytics
• Monitor and respond to comments to foster community engagement and brand loyalty
• Oversee LinkedIn Company Page, showcase pages, and employee advocacy programs
• Manage agency relationships and coordinate campaign execution
• Plan, execute, and optimize paid social campaigns, including budget allocation, bid strategies, and audience targeting
• Conduct A/B testing on ad creative, copy, and targeting parameters for continuous improvement
• Track and analyze performance metrics, preparing monthly and quarterly reports with actionable insights
• Present performance data and strategic recommendations to stakeholders
• Stay updated on platform trends, algorithm changes, and industry best practices to inform content strategy
• Monitor competitive benchmarks and industry trends to identify new growth opportunities

Qualifications

• Proven experience managing B2B social media accounts with successful organic and paid strategies
• Demonstrated expertise in running LinkedIn paid campaigns, managing budgets, and optimizing for lead generation
• Proficiency in video creation, editing, and graphic design tools such as Canva, Adobe Express, or Photoshop
• Deep understanding of YouTube Studio, LinkedIn Campaign Manager, and platform algorithms
• Strong copywriting skills tailored for IT decision-makers in the B2B space
• Experience working with social analytics platforms and paid campaign dashboards
• Exceptional organizational skills to manage multiple deadlines and initiatives
• Budget management experience with a focus on ROI and performance optimization
• Preferred educational background: BA/BS degree or equivalent professional experience

Benefits

• Medical, dental, and vision insurance coverage
• Traditional and Roth 401(k) plans with company matching
• Flexible spending accounts and health savings accounts
• Employee share purchase plan (ESPP)
• Life, disability, and supplemental insurance options
• Support for adoption and surrogacy expenses
• Tuition reimbursement programs
• Commuter benefits and wellness programs
• Paid time off, holidays, bereavement leave, and parental leave
• Access to expert medical opinions and health resources
• Identity theft protection and legal assistance plans
• Employee product discounts and insurance options for auto, home, and pets