Social Media Specialist

Responsibilities

• Develop content ideas, hooks, scripts, and creative briefs aligned to each client's goals, audience, and business objectives
• Research platform trends, competitors, and high-performing content to identify new opportunities
• Maintain content calendars and stay far enough ahead that future content is always in development before current content publishes
• Manage scheduling and publishing across multiple client accounts, serving as the final quality checkpoint before anything goes live
• Own community management for client accounts — responding to comments and messages in a timely, on-brand manner, and flagging anything that needs client input or escalation
• Review captions, thumbnails, hashtags, metadata, and formatting to maintain a consistently high bar
• Maintain brand voice, messaging, and platform best practices across every account
• Monitor content performance and translate analytics into concrete recommendations for future content and production
• Identify content gaps and long-term opportunities to improve account performance
• Communicate proactively on timelines, priorities, and roadblocks across clients and internal teams

Requirements

• 3+ years of professional experience managing social media accounts, ideally across multiple clients or brands
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube
• Deep knowledge of social media scheduling and publishing platforms (e.g., Rella, Sprout Social, Later, Hootsuite, Buffer), with the ability to manage multiple client accounts efficiently within one
• Excellent organizational, communication, and project management skills; able to self-manage across competing deadlines
• Proficient with AI tools (e.g., ChatGPT, Claude) to accelerate ideation, streamline content workflows, and boost day-to-day efficiency
• Strong copywriting skills and sharp attention to detail
• Comfortable operating independently in a fast-paced, collaborative environment
• Basic photo/video shooting and editing skills
• Experience within a creative agency or marketing team and in paid media is a plus