Social Media Specialist

Responsibilities

• Plan, shoot, and edit high-quality photo and video content featuring physicians, providers, clinic spaces, and treatments across all clinics.
• Develop platform-appropriate content for Instagram, TikTok, Facebook, and other relevant channels as needed.
• Plan and manage a monthly content calendar and ensure consistent, on-brand publishing cadence.
• Write engaging captions and copy that reflect the voice, values, and expertise of each clinic that speak meaningfully to and build relationships with our audience.
• Repurpose and optimize content across platforms to maximize reach and relevance.
• Support content creation for thought leadership initiatives, including materials developed for and funnelled to the broader Vos Collection's channels.
• Manage and publish content across all active social media accounts.
• Coordinate collaboration posts and content featuring individual provider profiles.
• Maintain and monitor platform performance metrics and provide regular reporting on key KPIs (i.e. followers, reach, engagement, conversions).
• Stay current on platform algorithm changes, trends, and best practices in medical and wellness social media.
• Monitor comments, DMs, and mentions across platforms and respond in a timely, brand-appropriate manner.
• Conduct daily engagement across all profiles, including interacting with patient content, partner accounts, and industry conversations to grow brand visibility and foster a sense of community beyond owned feeds.
• Foster an engaged, trusting online community that reflects the warmth and expertise of our Vos Collection clinics.
• Identify and escalate patient-related inquiries or sensitive comments in accordance with HIPAA guidelines and practice policies.
• Collaborate with the Regional Marketing Manager and Clinic Managers to align social content with broader campaigns, promotions, and patient acquisition goals, serving as the day-to-day execution arm of a cohesive, strategy-led marketing effort.
• Collaborate with the Regional Marketing Manager through regular check-ins, content reviews, and performance discussions to ensure continuous alignment and agile response to shifting priorities.
• Contribute creative ideas and content concepts to regular strategy meetings.
• Support influencer and partnership outreach as directed.

Qualifications & Requirements

• Experience: 3+ years of social media management experience, ideally in a healthcare, medical aesthetics, wellness, or luxury consumer brand context.
• Portfolio: Demonstrated track record of growing social media followings and driving measurable engagement.
• Experience: Experience working with or marketing to medical providers or clinical teams is strongly preferred.
• Familiarity: Familiarity with HIPAA considerations as they apply to social media and patient content.

Skills & Competencies

• Proficiency: Proficiency in content creation tools including Adobe Creative Suite, CapCut, Canva, or equivalent.
• Direction: Strong on-camera direction skills; able to make physicians and providers feel comfortable and look their best.
• Communication: Excellent written communication and copywriting ability; strong command of brand voice and tone.
• Analytics: Experience using native platform analytics and/or tools such as Instagram Insights, HubSpot Social, Sprout Social, Later, or similar.
• Trend Awareness: Culturally aware and trend-savvy; actively monitors current events, holidays, seasonal moments, and emerging trends both in popular culture and within the dermatology and medical aesthetics space to ensure content remains timely, relevant, and resonant.
• Organization: Highly organized with the ability to manage multiple projects, deadlines, and stakeholders simultaneously.
• Interpersonal: Collaborative and professional, with strong interpersonal skills for working alongside physicians and clinical staff.
• Self-Motivation: Self-motivated and reliable; able to work independently and manage time effectively in a hybrid environment.