Social Media Specialist

Responsibilities

• Creation and editing of written, video, and photo social content for platforms including Instagram, TikTok, and YouTube
• Respond to comments and consumer queries within 24 hours, escalating as necessary
• Select contest winners, gather their information, and coordinate product fulfillment
• Maintain and report on feedback and online reviews
• Leverage content management tools to measure social performance
• Pack and ship product mailers to influencers and key agency partners
• Create influencer campaign briefs to generate engaging social content
• Stay current with social media and influencer marketing trends and bring innovative ideas to the organization
• Schedule content and copy within social media management systems
• Manage product fulfillment and audit influencer content
• Execute tasks associated with digital marketing campaigns
• Collect data for performance analysis and reporting of campaigns

Requirements

• Bachelor’s Degree required
• 3+ years of related experience in Marketing or Social Media
• CPG (consumer packaged goods) experience preferred
• Exceptional written and verbal communication skills
• Strong time management and organization skills with the ability to prioritize multiple projects
• Ability to edit social and video content in-house is a plus
• Willingness to monitor community outside of regular hours, including evenings and weekends
• “Out of the box” and “disruptor” mindset
• Deep knowledge of creative best practices across social channels
• Proven ability to create effective videos and content for organic and paid social media, with skills in graphic tools such as Photoshop and Canva
• Able to use data, research, experience, and intuition to understand social audiences and best practices
• Strong understanding of high-quality content translation to video/photo formats, including Reels, TikTok, and YouTube
• Passion for social media trends, culture, and content
• Ability to recommend strategies internally and with external partners
• Capable of managing multiple projects within tight timelines while maintaining quality