Social Media Specialist

The City of Fort Worth

Pay Range: $24.67 - $27.75/hr. | $51,308to $57,722 annual compensation

Job Posting Closing on: Thursday, September 10, 2026

Workdays & Hours: FLSA Non-Exempt position. Monday – Friday 8am – 5pm; Some special events including evening/weekend work required.

Benefits

• Paid Holidays
• Medical
• Dental
• Vision
• Paid Time Off
• Pension Plan
• Professional Development Opportunities

About the Role

The City of Fort Worth is one of the fastest growing large cities in the U.S. Our employees serve the needs of over 1,000,000 residents, promoting our values of exceptional customer experience, mutual respect, embracing our diversity, continuous improvement, ethical behavior, and accountability.

Responsibilities

• Create, manage, and execute social media content to promote code compliance initiatives and programs
• Plan, write, and execute social media campaigns that raise awareness about code compliance topics, including property maintenance, zoning, and safety codes
• Design and post visuals, videos, and infographics to communicate key messages and enhance public understanding
• Aid in crisis communication by addressing negative feedback and providing accurate information during code-related emergencies or incidents
• Track and analyze social media metrics to measure engagement, reach, and campaigns effectiveness
• Ensure all social media communications align with the City of Fort Worth’s branding and communication standards
• Collaborate effectively with other departments, city employees and stakeholders to achieve communication goals
• Provide creative problem-solving ideas to overcome content challenges or audience engagement issues

Requirements

• Associate’s degree, with emphasis in communications or related fields
• One (2) years of technical video or photography experience
• One (1) year of video editing experience

Preferred Qualifications

• Proficiency with Canva, Adobe Creative Suite (Photoshop, Premiere Pro), and video editing tools for creating graphics and multimedia content
• Experience using social media analytics tools (Meta Business Suite, Twitter Analytics) to track campaign performance and generate metrics reports
• Experience working with animals or a demonstrated passion for animal welfare and community-based animal services

Qualifications

• Bachelor’s degree from an accredited college or university in marketing communications, public relations, journalism, or a related field

Skills

• Exceptional attention to detail
• Strong written and verbal communication skills
• Compassion for working with animals
• The ability to develop engaging content that reflects and upholds the City of Fort Worth’s Mission and Vision across various social media platforms