Social Media & Reputation Manager

About the role

The Social Media & Reputation Manager is responsible for strengthening Vertafore's visibility, credibility, and reputation through organic social media and customer review programs. This role combines strategic planning with hands-on execution, developing social content, managing Vertafore's presence across social and review platforms, and leveraging authentic customer feedback to build trust with insurance professionals.

Responsibilities

• Create compelling, on-brand social content, including copy and visual concepts, in line with best practices, to drive engagement and reach.
• Translate industry trends, customer challenges, and business priorities into engaging social media content and campaigns.
• Manage Vertafore's day-to-day social media presence and engagement across platforms.
• Develop and manage paid social campaigns that support brand awareness initiatives, events, and strategic communications initiatives as needed.
• Proactively monitor social trends, audience behaviors, and algorithm changes to improve performance.
• Own Vertafore's customer review and peer validation strategy, including G2 and other review platforms.
• Develop and execute review generation campaigns to increase review volume and quality.
• Manage and optimize Vertafore's presence across review platforms to strengthen market credibility, buyer confidence, and discoverability.
• Analyze customer sentiment and competitive positioning to identify opportunities and risks.
• Partner with Brand, Content, Demand Generation, and Product Marketing to amplify customer proof points and apply review insights across marketing programs and initiatives.
• Track and analyze social media and review platform performance, translating data into actionable recommendations and business insights.
• Partner with Marketing, business, and leadership stakeholders to align programs with organizational priorities.
• Serve as an internal resource on social media, digital reputation, and emerging trends that influence buyer perception and discovery.

Requirements

• Strong social content creation skills across copy, visual concepts, and multimedia formats.
• Proficiency with social media management, publishing, listening, and analytics platforms, such as Hootsuite.
• Experience with Adobe Creative Suite a plus.
• Strong understanding of visual design, photography, and social media creative best practices.
• Strong editorial judgment and attention to detail.
• Experience with software review and peer validation platforms such as G2, Gartner Peer Insights, TrustRadius, or Capterra.
• Strong strategic thinking, project management, data analysis, and problem-solving skills.
• Excellent verbal, written, and interpersonal communication skills.
• Ability to build relationships and influence stakeholders across teams and organizational levels.
• Proficient with generative AI tools to create, refine, and edit content, leveraging AI to improve quality and accelerate work.
• Knowledge of search, social, and AI-driven content discovery trends.
• Experience with project management platforms like Wrike or Asana, and marketing automation platforms like Marketo or HubSpot.

Qualifications

• 5+ years of progressive social media and reputation management experience in a corporate setting.
• Experience in a B2B or technology company required.
• Bachelor's degree required. Major in Communications, Marketing or related field strongly preferred.