Social Media Manager

Social Strategy & Channel Ownership

• Own Kinn's social presence across Instagram, TikTok, YouTube Shorts, and LinkedIn.
• Develop and execute platform-specific strategies that support brand, retail, product, and business goals.
• Build and maintain a thoughtful content calendar aligned with launches, campaigns, retail moments, partnerships, and cultural opportunities.
• Develop recurring content series and storytelling frameworks that create consistency and audience engagement.
• Partner with leadership to shape founder-led content and point-of-view storytelling.
• Identify opportunities to make Kinn part of broader cultural conversations in ways that feel authentic to the brand.
• Stay ahead of platform shifts, consumer behavior, and emerging trends while protecting brand integrity.
• Track performance across channels and translate insights into actionable recommendations.
• Continuously identify opportunities to grow reach, engagement, community, traffic, and conversion.

Content Creation & Execution

• Lead day-to-day content creation across social channels.
• Capture and produce content featuring products, customers, team members, retail experiences, events, and behind-the-scenes moments.
• Shoot and edit short-form video content optimized for each platform.
• Create social-first assets including reels, stories, carousels, graphics, and light motion content.
• Write captions and publish content across channels.
• Be comfortable both behind and in front of the camera and directing others on set.
• Use tools such as CapCut, Canva, Adobe Creative Suite, or similar platforms to create polished, on-brand content.

Cross-Functional Collaboration

• Partner closely with Brand, Creative, Marketing, Retail, and Ecommerce teams.
• Collaborate with the Community & Influencer Manager to ensure consistency across owned, earned, and creator content.
• Support retail openings, events, trunk shows, partnerships, and campaign launches through content planning and execution.
• Work alongside photographers, designers, freelancers, and agency partners when needed.