Public Relations & Reputation Manager

About the role

We are looking for an experienced and creative individual to join our team as a manager of reputation and public relations. This role is responsible for overseeing USANA’s brand reputation, monitoring sentiment, and driving strategies that strengthen trust across external platforms and audiences.

Responsibilities

• Own USANA’s strategy and day-to-day presence across third-party review and credibility platforms, including responding to reviews and maintaining a consistent brand voice
• Monitor brand sentiment across media outlets, forums, social channels, and review platforms—delivering regular reporting with clear insights and actionable recommendations
• Surface potential reputation risks early and recommend proactive responses before issues escalate
• Research emerging platforms, industry trends, and competitive activity—and translate insights into strategic recommendations for leadership
• Develop and execute initiatives that strengthen brand trust and credibility with key audiences
• Write, edit, and distribute press releases for product launches, company milestones, executive announcements, and other newsworthy moments
• Research, prepare, and submit industry award and recognition applications
• Manage inbound media inquiries and build relationships with relevant journalists, publications, and outlets
• Partner with leadership to develop clear, compelling messaging for both proactive and reactive communications
• Identify and secure thought leadership opportunities for executives—including podcast appearances, bylined articles, and speaking engagements—to elevate USANA’s voice in the health, wellness, and business communities
• Support crisis communications strategy and execution in collaboration with the broader team

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, or a related field
• 7+ years of experience in public relations, communications, brand reputation, or a closely related field — ideally with exposure to both PR and reputation management
• Hands-on experience managing third-party review platforms (Trustpilot, Google Business, BBB, or similar) and brand monitoring tools
• Exceptional written and verbal communication skills with a strong command of brand voice, tone, and messaging consistency
• Ability to work effectively under pressure, meet tight deadlines, and manage multiple projects simultaneously
• Proven ability to track and synthesize brand sentiment data into actionable recommendations
• Strong understanding of social media platforms and digital PR strategies

What You Will Need

• Familiarity with influencer and affiliate reputation ecosystems
• A track record of launching or improving a brand's presence on third-party review and credibility platforms
• Experience managing award submissions with measurable results (wins, finalist recognition, etc.)
• Comfort presenting reputation insights and strategic recommendations directly to senior leadership

What Will Make You Stand Out

• Familiarity with influencer and affiliate reputation ecosystems
• A track record of launching or improving a brand's presence on third-party review and credibility platforms
• Experience managing award submissions with measurable results (wins, finalist recognition, etc.)
• Comfort presenting reputation insights and strategic recommendations directly to senior leadership

Company Overview

Since 1992, USANA has put science first with our focus on in-house research and manufacturing based in Salt Lake City, Utah to drive the creation of supplements that give your body the exact nutrition it needs to thrive. It’s why millions across the globe choose USANA as the nutritional provider for themselves and their loved ones. Today we are a billion-dollar company, thanks in part to more than 1,700 employees based around the world. Our Culture Excellence, Health, Integrity, and Community are core to our business. It is our commitment to always strive to be open-minded listeners, hold ourselves and others accountable, be respectful, and celebrate the strength that comes from collaboration.