Public Relations Manager

Department: Marketing | Reports to: Director, Digital Activation & eCommerce | Location: Philadelphia, PA (Hybrid 4x days onsite)

About the role

Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US. Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally, our ready-to-eat plant-rich food products are grown on 173,000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health. Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet’s resources while providing healthy plant-based products to millions of consumers around the world.

The Public Relations Manager develops and executes earned-media and reputation strategies that strengthen awareness, trust, and preference for the company and its portfolio of consumer brands. Reporting to the Director, Digital Activation & eCommerce within Marketing, this role integrates public relations with digital activation, eCommerce, brand, and broader marketing priorities, translating business objectives into compelling stories for consumers, customers, trade audiences, employees, communities, and other stakeholders. The manager serves as a key media contact, leads communications for product launches and corporate initiatives, prepares spokespeople, manages agency partners, and coordinates rapid, accurate responses to issues that may affect the company’s reputation. Success requires strong CPG business acumen, excellent judgment, hands-on execution, and the ability to influence across a complex organization.

Responsibilities

• Develop and execute annual public relations strategies aligned with marketing priorities, brand positioning, commercial objectives, and the corporate reputation agenda.
• Lead earned-media programs for brand campaigns, innovation, product launches, seasonal moments, partnerships, sustainability initiatives, and company milestones.
• Build and maintain productive relationships with consumer, business, trade, retail, lifestyle, and local media, as well as relevant creators and industry influencers.
• Serve as the primary contact for media inquiries; coordinate fact gathering, approvals, spokesperson selection, and timely responses.
• Write and edit press releases, media pitches, key messages, Q&As, statements, executive briefing materials, talking points, bylined articles, award submissions, and other external communications.
• Manage issues and crisis communications, including risk monitoring, scenario planning, holding statements, escalation protocols, response coordination, and after-action reviews.
• Prepare and coach executives and subject-matter experts for interviews, public appearances, conferences, and other external engagements.
• Partner with Brand Marketing, Digital and Social Media, Consumer Insights, Sales, Human Resources, Legal, Regulatory, R&D, Quality, Supply Chain, and Operations to ensure communications are accurate, compliant, coordinated, and consistent.
• Translate product claims, ingredients, sourcing, packaging, manufacturing, and sustainability information into clear, credible communications for nontechnical audiences.
• Direct public relations agencies and other external partners, including scopes of work, budgets, deliverables, timelines, and performance reviews.
• Manage sponsorships, media events, press tours, product seeding, speaking opportunities, and community-facing programs as appropriate.
• Monitor traditional and digital media, emerging issues, competitor activity, and consumer sentiment; provide timely insights and recommendations to leadership.
• Establish objectives and measurement plans for PR programs and report results, lessons, and recommendations to Marketing leadership.
• Maintain media lists, editorial calendars, approved messages,