Specialist, Social Media and Reputation Management

About Carvana

If you like disrupting the norm and are looking to join a company revolutionizing an industry then you will LOVE what Carvana has done for the car buying and selling experience. Buying a car the old fashioned way sucks and we are working hard to make it NOT suck.

About The Team And Position

Reporting to the Brand Manager, Social Content & Reputation Management, the Social Media Specialist holds a pivotal role in building Carvana’s presence across social media platforms. This role collaborates with Carvana’s in-house Design Team, Creative Team, Activations Team, Partnerships Team and Production Team. This position spearheads the planning, development, execution, publishing, and analytical assessment of social content initiatives for assigned social channels, including but not limited to: Facebook, Instagram, X, LinkedIn, TikTok, Reddit & YouTube.

What You’ll Do

• Manage the day-to-day social content process including:
• Develop and share weekly/monthly content calendars for assigned content
• Write or provide input on creative briefs and partner with Creative, Design, and Production teams to develop assets for compelling and visually appealing content through static images and videos
• Provide feedback to creative/design teams to ensure alignment with Carvana’s tone/voice, business objectives, and social best practices
• Schedule and publish content across different social media channels using Sprout Social as well as manage collab posts with partners
• Analyze content performance to develop insights and recommendations for future content development and scheduling - shared out in monthly and quarterly recaps
• Identify UGC opportunities and work to secure permission to use in future content
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Develop a strong understanding of the Carvana Brand and Carvana's customer base to inform content strategy and direction
• Work closely with the Carvana Customer Experience team to manage the brand’s reputation including monitoring social channels for customer complaints
• Work closely with the Partnerships team to help develop social content for our Carvana Racing channels + other partners
• Seek out social content creative inspiration to share with the larger Brand Team

Requirements

• 3+ years managing social content programs and platforms or relevant content marketing experience
• Experience using social content publishing and analytics tools such as Sprout, Sprinklr, Hootsuite, or similar
• Strong time management, organizational, and prioritization skills
• Editing skill in apps like CapCut or in app editing is a nice to have
• Strong verbal, written, and communication skills

Competencies

• Ability to learn new tools and processes quickly
• Ability to deliver messages in a clear, compelling, and concise manner to senior leaders
• Encourages the open expression of diverse ideas and opinions
• Works cooperatively with others across the organization to achieve shared objectives
• Partners well with others to get work done
• Readily takes on challenges without delay
• Displays a can-do attitude
• Can effectively cope with change and shift gears comfortably
• Investigates problems and finds ideal solutions in a timely, efficient manner
• Strong ability to guide others based on thoughtful plans & strategy
• Understands how marketing, advertising, and brand building leads to positive business outcomes
• Keeps up with current and possible future policies, practices, and trends in the organization, with the competition, and in the marketplace

Education

Bachelor’s degree in marketing, communications, creative writing, or relevant field

Legal Stuff

Hiring is contingent on passing a complete background check. This role is not eligible for visa sponsorship.

Carvana is an equal employment opportunity employer. All applicants receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, marital status, national origin, age, mental or physical disability, protected veteran status, or genetic information, or any other basis protected by applicable law. Carvana also prohibits harassment of applicants or employees based on any of these protected categories. Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.