Social Media Manager

About the Role

We are seeking a creative, data-driven, and highly organized Social Media Manager to lead and execute our social media strategy across multiple platforms. This individual will be responsible for building brand awareness, driving audience engagement, creating compelling content, and supporting marketing initiatives that help accelerate company growth.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with business objectives.
• Manage and grow company presence across LinkedIn, X (Twitter) and other relevant platforms.
• Create and maintain editorial calendars to ensure consistent content delivery.
• Plan and execute campaigns to increase brand awareness, engagement, and lead generation.
• Create engaging posts, graphics, videos, and written content tailored to each platform.
• Collaborate with internal teams to promote company initiatives, events, products, and thought leadership.
• Ensure messaging and branding remain consistent across channels.
• Repurpose long-form content into short-form social media assets.
• Monitor and respond to comments, messages, and customer inquiries.
• Foster online communities and encourage audience engagement.
• Build relationships with influencers, partners, and brand advocates.
• Analyze KPIs including follower growth, engagement, impressions, website traffic, and conversions.
• Provide regular performance reports and recommendations.
• Conduct A/B testing and optimize campaigns based on insights.
• Monitor competitors and industry trends to identify new opportunities.
• Partner with Marketing, Product, Sales, and Recruiting teams to support launches and campaigns.
• Coordinate paid social campaigns when applicable.
• Manage social media budgets and vendor relationships.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience).
• 3+ years of experience managing social media for a company or brand.
• Strong copywriting and storytelling skills.
• Experience with LinkedIn, Instagram, Facebook, X, YouTube, and TikTok.
• Proficiency with tools such as Hootsuite, Buffer, Sprout Social, Canva, or similar platforms.
• Experience in analyzing performance metrics and creating reports.
• Strong organizational and project management skills.

Preferred Experience

• Experience with video editing and short-form video content.
• Familiarity with Adobe Creative Suite or Figma.
• Experience managing paid social campaigns.
• Understanding of SEO and content marketing principles.
• Experience working in SaaS, AI, technology, or startup environments.