Social Media Executive

Key Responsibilities

• Create engaging social media content (images, video, copy, stories) for Facebook, Instagram, Twitter, TikTok, YouTube, etc.
• Schedule and publish content on time according to the content calendar.
• Ensure content aligns with Merlin Entertainments’ brand guidelines and resonates with the target audience.
• Lead and participate in on-site content captures to grow the LEGOLAND California asset library.
• Collaborate with park teams (Entertainment, Operations, Food, Retail) on content ideas and approvals.
• Work with your direct manager for content approvals and edits.
• Monitor trends and local news to inform the content calendar.
• Learn and uphold LEGO Brand Guidelines in all content.
• Support social media campaigns for seasonal events, sales, and new offerings to drive engagement.
• Cook up and manage in-feed collaborations with influencers.
• Provide filming, creative guidance, and on-site production support during in-park events.
• Manage daily community engagement by responding to comments and interacting with followers.
• Proactively connect with fans, influencers, and the community to keep conversations active.
• Track social media metrics (likes, shares, engagement, reach) to evaluate campaign success.
• Compile weekly reports to help the team spot trends and optimization opportunities.
• Share feedback on community sentiment and user-generated content to guide strategy.
• Partner with cross-functional teams (Performance Marketing, Marketing, Global Brand) for a unified brand message.
• Collaborate with the Performance Marketing Manager (supported by the Senior Social Media Manager) to share top-performing assets.
• Align with Merlin’s national social team to share best practices and new ideas.
• Stay updated on platform changes, digital marketing innovations, and social media trends.
• Monitor competitors and industry best practices to share strategic recommendations.

Qualifications & Experience

• Degree in Marketing, Communications, or a related field (or equivalent practical experience).
• 1–2 years of experience in social media management or digital marketing, ideally in the entertainment, travel, or hospitality sectors.
• Solid understanding of various social media platforms and industry best practices.
• Basic proficiency in social media management tools (e.g., Dash Social, Hootsuite, Sprinklr) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Strong writing, creative, and communication skills.
• Ability to thrive in a fast-paced, collaborative environment.
• Keen eye for detail and a strong interest in keeping up with the latest digital media trends.
• Flexibility for light travel and occasional weekend support as required by the role.

Benefits

• Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
• Paid Time Off (PTO).
• Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
• Recognition Programs and Rewards.
• 401(k) Program: Save for the future with company matching contributions.
• Tuition Reimbursement Programs: Get support for further education and career growth.
• Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

Pay Range

Compensation between USD $23.00/Hr.-USD $27.50/Hr.