Social Media Account Executive

Duties/Responsibilities

• Develop social media creative, including creating social media calendars, capturing and editing social videos, concepting and writing for social, and using target social behavior insights to shape creative
• Stay current on new and existing social media platforms, tools, best practices and how organizations are using them, so that the agency can make informed recommendations to clients
• Contribute to social media strategy and content marketing planning, partnering within the department, with the Media team to develop amplification plans and with other agency departments to ensure integration and excellence
• Measure the effectiveness of social media and content marketing plans, sharing best practices, helping businesses to grow
• Collaborate with media to ensure creative is accurately placed and QA’d
• Cultivate and maintain relationships with key clients
• Collaborate effectively as a team member within the Public Relations, Social Media and Content department and with other agency teams and associates

Job Qualifications

• The successful candidate should possess 2-4 years of social media experience
• Comfortable working in a fast-paced work environment and ability to thrive under pressure
• The ideal candidate should have a can-do attitude, curiosity, integrity and a We Before Me philosophy
• Ability to articulate and understand the emotional context and motivations of varying target markets to create true brand devotion
• Excellent written and oral communication skills including strong presentation skills

Benefits

Benefits include: Hybrid work flexibility, health + dental insurance, paid parental leave, matching 401(k) + profit sharing, a professional development fund and many more!

Work Environment & Eligibility

This position is a hybrid position. Work Environment & Eligibility: Hybrid role based in Madison, WI (in-office Monday–Wednesday; remote Thursday–Friday). Must be authorized to work in the U.S. without current or future sponsorship.