Social Media Executive

About the role

The Social Media Executive plays a pivotal role in developing and implementing social media strategies to enhance the online presence and brand awareness of the marketing firm.

Responsibilities

• Formulate and execute comprehensive social media strategies aligned with the marketing firm’s goals and target audience.
• Generate creative and compelling content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and others.
• Develop a content calendar and schedule posts to maintain a consistent online presence.
• Monitor and manage the firm’s social media accounts, ensuring all profiles are up-to-date and aligned with the brand image.
• Track key performance indicators (KPIs) and analyze social media metrics to measure the effectiveness of campaigns.
• Prepare regular reports with insights and recommendations for optimizing social media performance.
• Execute and oversee social media campaigns, contests, and promotions to drive engagement and achieve marketing objectives.
• Collaborate with the design team to create visually appealing graphics and multimedia content.

Requirements

• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Proficient in using social media management tools and analytics.
• Familiarity with graphic design tools is a plus.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Executive or similar role in a marketing firm.

Location: 301A and 301B, Building Alpha 2, Giga Space Condominium, Viman Nagar, Pune, Maharashtra, India 411014