Content & Social Media Executive

We are looking for a creative and results-driven Content & Social Media Executive to manage our digital presence across social media platforms. The ideal candidate will plan, create, publish, and optimize engaging content that strengthens brand awareness, drives audience engagement, and supports business objectives.

Responsibilities

• Develop and execute content calendars across social media platforms, including Instagram, TikTok, Facebook, LinkedIn, X, and YouTube.
• Create engaging content, including captions, reels, stories, videos, static posts, and blogs aligned with the brand’s tone of voice.
• Coordinate with graphic designers, videographers, photographers, and external agencies to produce high-quality content.
• Manage day-to-day social media publishing and community engagement, including responding to comments, messages, and customer inquiries.
• Monitor social media trends, platform updates, and emerging content formats to keep the brand relevant and competitive.
• Collaborate with internal teams to support product launches, store openings, promotions, events, and marketing campaigns.
• Assist in influencer identification, outreach, briefing, and campaign execution.
• Track and analyze content performance using platform analytics and reporting tools.
• Prepare weekly and monthly performance reports with insights and recommendations for improvement.
• Ensure all content adheres to brand guidelines and maintains consistency across channels.
• Support event coverage and create real-time social media content during activations and campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Media, or a related field.
• 2–4 years of experience in content creation and social media management.
• Strong copywriting and storytelling skills with excellent English communication.
• Experience managing Instagram, TikTok, Facebook, LinkedIn, and other relevant platforms.
• Proficiency in social media management and analytics tools.
• Basic knowledge of photo and video editing tools such as Canva, Adobe Creative Suite, CapCut, or similar platforms.
• Strong understanding of social media trends, algorithms, and best practices.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Experience working with influencers and content creators is preferred.