Content Writer & Social Media Executive

About the Role

We are seeking a creative, dynamic, and results-oriented Content Writer & Social Media Executive to manage and enhance our digital presence across multiple social media platforms. The ideal candidate will be responsible for creating compelling content, executing social media strategies, engaging with online communities, and analyzing performance to support brand awareness, audience growth, and business objectives.

Responsibilities

• Develop, plan, and execute content calendars across social media platforms, including Instagram, TikTok, Facebook, LinkedIn, X (Twitter), and YouTube.
• Create engaging and high-quality content such as captions, blogs, articles, reels, stories, videos, and static posts aligned with the brand’s tone of voice and marketing objectives.
• Ensure all content maintains consistency with brand guidelines and messaging.
• Manage day-to-day social media publishing and scheduling.
• Monitor and engage with online communities by responding to comments, direct messages, and customer inquiries in a timely and professional manner.
• Stay updated on social media trends, platform updates, algorithms, and emerging content formats to keep the brand relevant and competitive.
• Work closely with graphic designers, videographers, photographers, and external agencies to develop impactful content.
• Collaborate with internal teams to support product launches, store openings, promotions, events, and marketing campaigns.
• Assist in identifying, engaging, briefing, and coordinating with influencers and content creators for campaign execution.
• Track, monitor, and analyze content and campaign performance using social media analytics and reporting tools.
• Prepare weekly and monthly performance reports, highlighting key insights, trends, and recommendations for optimization.
• Use data-driven insights to improve engagement, reach, and overall content effectiveness.
• Support event coverage and create real-time content during activations, campaigns, and special events.
• Capture and share engaging live updates to maximize audience engagement.

Requirements

Education: Bachelor’s degree in Marketing, Communications, Journalism, Media, or a related field.

Experience: 2 to 4 years of experience in content creation, copywriting, and social media management.

Skills

• Strong copywriting, storytelling, and content development skills.
• Excellent written and verbal communication skills in English.
• Hands-on experience managing Instagram, TikTok, Facebook, LinkedIn, YouTube, and other social media platforms.
• Proficiency in social media management and analytics tools.
• Basic knowledge of photo and video editing tools such as Canva, Adobe Creative Suite, CapCut, or similar platforms.
• Strong understanding of social media trends, algorithms, and platform best practices.
• Excellent organizational and project management skills with the ability to manage multiple deadlines simultaneously.
• Experience working with influencers and content creators is an advantage.

Preferred Attributes

• Creative mindset with strong attention to detail.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Passion for content creation, digital marketing, and social media trends.
• Analytical thinker with a data-driven approach to content optimization.