Content Creator & Social Media Manager

Position Summary

We're looking for a creative storyteller who lives and breathes social media. This is more than scheduling posts—it's about creating content that people actually want to watch. You'll be responsible for bringing our brands to life through compelling photo and video content while managing our social media presence across multiple hospitality, winery, brewery, restaurant, and spirits brands.

What You'll Do

• Develop engaging social-first content that tells authentic brand stories.
• Capture high-quality photo and video content using primarily an iPhone and mobile production tools.
• Edit compelling short-form videos for Instagram, Facebook, TikTok, YouTube Shorts, and other platforms.
• Plan and execute content shoots at restaurants, wineries, breweries, distilleries, events, and behind-the-scenes locations.
• Create content that balances current social trends with long-term brand identity.
• Collaborate with marketing, culinary, beverage, events, and operations teams to bring campaigns to life.
• Write engaging captions and copy that reflect each brand's voice.
• Manage day-to-day publishing across multiple social media platforms.
• Monitor engagement and interact with followers in a timely, authentic manner.
• Stay current on platform updates, algorithm changes, emerging trends, creators, and best practices.
• Track performance metrics and identify opportunities to improve reach and engagement.
• Assist with influencer collaborations and user-generated content initiatives.
• Support paid social campaigns and promotions (experience managing Meta Ads is a plus).

What We're Looking For

• A naturally creative thinker with a passion for visual storytelling.
• A strong understanding of what makes content perform on social media.
• An excellent eye for composition, lighting, framing, and visual aesthetics.
• Experience capturing high-quality content using an iPhone.
• A knowledge of camera movement, transitions, pacing, and editing techniques that keep viewers engaged.
• Proficiency editing short-form video using apps such as InShot, CapCut, Adobe Premiere Pro, Final Cut, or similar software.
• An understanding of consumer behavior, audience targeting, and digital marketing principles.
• A comfort level appearing on camera and directing others during content shoots.
• An outgoing, energetic, and confident demeanor interacting with guests, staff, and collaborators.
• A highly organized approach with the ability to manage multiple brands and deadlines.
• A self-motivated individual willing to test new ideas and continually improve.
• Potential photography experience.
• Experience with Meta Business Suite, social scheduling platforms, analytics, and reporting.
• Experience creating and managing paid social advertising campaigns.

Ideal Candidate

• Someone who notices great content everywhere.
• Someone who understands why one Reel gets 20,000 views while another gets 200.
• Someone who thinks in shots, transitions, hooks, and story arcs.
• Someone who is constantly saving inspiration, testing new ideas, and finding creative ways to showcase experiences that make people stop scrolling.
• Someone who doesn't just follow trends—they know how to adapt them to fit a brand without losing authenticity.
• Someone who can walk into a winery, brewery, restaurant, or event and immediately start envisioning dozens of pieces of engaging content.

Bonus Skills

• Experience in hospitality, food & beverage, wine, beer, or spirits.
• Basic graphic design skills (Adobe Creative Suite or Canva).
• Drone photography/videography.
• Copywriting experience.
• Paid social advertising experience, particularly Meta Ads Manager.
• Familiarity with social media analytics and campaign reporting.

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