Social Media Marketing Manager & Content Creator

About the role

The Social Media Marketing Manager & Content Creator is a key role within the Marketing Department responsible for developing and executing social media strategy, community engagement, and multi-format content production across five hospitality brands (B2B and B2C).

Responsibilities

• Execute social content that aligns with the established creative direction, brand standards, and visual identity across all hospitality brands.
• Create polished social graphics, Stories, Reels, carousels, presentations, and promotional assets using Canva, Adobe Express, or Adobe Creative Suite.
• Maintain consistency in typography, photography, layout, color palettes, and overall brand aesthetic across all social platforms.
• Assist the Creative Director with campaign concepts, mood boards, creative presentations, and marketing initiatives.
• Organize and maintain digital brand asset libraries including photography, video, graphics, templates, and approved brand files.
• Ensure all creative assets remain organized, current, and easily accessible for the marketing team.
• Assist in planning, organizing, and executing professional photo and video shoots.
• Capture high-quality photography and video content for social media when appropriate.
• Coordinate with photographers, videographers, influencers, and creative partners to ensure content aligns with brand standards.
• Manage multiple content calendars and creative production timelines across several hospitality brands.
• Organize marketing projects and deliverables using ClickUp or similar project management software.
• Coordinate cross-functional approvals to keep projects moving efficiently.
• Maintain organized campaign folders, presentation materials, creative files, and marketing resources.
• Support marketing initiatives from concept through final execution.
• Address inbound DMs and comments across all platforms.
• Differentiate between routine engagement and complex issues requiring escalation to leadership.
• Conduct monthly audits of all social profiles to ensure accuracy and remove outdated promotions.
• Respond to comments, messages, and inquiries using brand-appropriate tone while fostering community trust and loyalty.
• Monitor sentiment trends to identify risks, opportunities, or recurring issues.
• Create, edit, and schedule diverse content formats: Reels, carousels, static posts, Stories, and long-form LinkedIn content.
• Implement content repurposing workflows to maximize efficiency across platforms.
• Ensure all content aligns with brand voice and business objectives.
• Lead a high-volume seeding strategy targeting influencers aligned with our core customer profile.
• Secure content usage rights and negotiate UGC deliverables for inclusion in paid ads, whitelisting, email flows, and cross-channel campaigns.
• Convert high-performing creators into repeat ambassadors to drive authenticity and message consistency.
• Vet, onboard, and manage influencer relationships to increase organic reach and engagement.
• Monitor social media performance, identify trends, and provide actionable insights.
• Track KPIs across platforms: impressions, reach, engagement, saves, shares, net follower growth, community sentiment, and creator performance.
• Recommend data-driven adjustments to improve strategy and outcomes.
• Collaborate closely with Sales, F&B, Events, and Operations to ensure social content accurately reflects business priorities.
• Support Marketing Managers with brand messaging alignment, campaign rollouts, and content execution.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field required.
• 3+ years of progressive experience in marketing, social media management, or brand strategy, preferably within the hospitality, food & beverage, travel, lifestyle, or entertainment industries.
• Proven experience managing multi-location or multi-brand social media accounts with strong understanding of hospitality-driven guest engagement.
• Native platform proficiency across Instagram, Facebook, LinkedIn, and TikTok including Creator Studio, LinkedIn Campaign Manager, and TikTok Business Center.
• Experience with social media scheduling and analytics platforms (Meta Business Suite, Later, Hootsuite, Sprout Social, or similar).
• Proficiency in project management platforms (ClickUp, Asana, Monday.com, Trello, or similar) for content calendar management, task tracking, and cross-functional collaboration.
• High-level proficiency in creative tools such as Canva, Adobe Creative Suite, CapCut, or equivalents for photo/video editing.
• Excel/Google Sheets proficiency for data tracking, reporting, and performance dashboards.
• Familiarity with AI-assisted tools for caption writing, content ideation, and image generation (ChatGPT, Claude, Midjourney, or similar) while maintaining brand authenticity.
• Portfolio demonstrating photography, content creation, social media design, or creative marketing work preferred.
• Comfortable working collaboratively with the Creative Director while executing an established brand vision with a high level of attention to detail.
• Ability to independently lead department initiatives, set timelines, and manage deliverables while supporting broader organizational goals.
• Strong understanding of hotel operations and interdepartmental dynamics, with the ability to influence without authority.
• Strategic thinking skills with the ability to interpret analytics, identify trends, and translate performance data into actionable recommendations.
• Elevated problem solving skills with the ability to assess reputational risks, resolve complex guest concerns, and escalate issues appropriately.
• Highly organized with the ability to manage multiple brand calendars, creators, stakeholders, and long-term projects simultaneously.