Social Media Manager & Content Creator

About the opportunity

Social Media Manager & Content Creator | $72k-84k annual salary, commensurate with experience.

What you’ll do

• Coordinate, produce, and publish content for all David Zwirner and David Zwirner Books social media channels, including Facebook, Threads, LinkedIn, and Instagram (including Stories, Reels).
• Collaboratively develop, execute, and help further the creative vision and approach for content across all channels (excluding WeChat) under the leadership of Social Media Director and Head of Content.
• Manage, maintain, and deploy a master content calendar in Notion, ensuring that key dates across all respective internal Marketing and Sales calendars are strategically integrated into social timelines.
• Assist in the information gathering and copywriting process for post captions with support from Research and Content Editors.
• Secure approved internal assets (with support from Photo, Research, and Content teams), in addition to sourcing relevant external/user-generated content and capturing content on-site, to be used in social posts.
• Develop, produce, and edit short-form select video content for channels, including capturing on-site material in our galleries.
• Collaborate on producing design briefs related to all social media campaign deliverables, as well as producing social media assets in accordance with best practices, both organic and paid.
• Liaise with the paid social team on content opportunities and social media best practices.
• Support in identifying and developing relationships with social influencers and ambassadors year-round in the attendance and promotion of gallery programming.
• Interface with cross-functional teams regarding daily content requests and proposals; manage the submission, feedback, and approval processes to completion, respecting all key dates and deadlines.
• Help to publish, schedule, and distribute all approved content, with relevant CTAs and tracked links.
• Support with daily community management.
• Aid in tracking results and generating performance-based reports as required.
• Thought leadership– serve as a social media advocate and idea generator within the gallery.
• Continuous ideation– suggest and implement new features, tools, and ideas to raise brand awareness and grow channel followings.

Qualifications

• BA (Art History, Administration, Marketing preferred)
• 2-3 years related working experience; agency or equivalent experience a plus.
• Experience managing content for multiple social media channels, and their related production and tracking tools.
• Strong verbal and written skills, especially communicating internally to coordinate content from multiple departments.
• Excellent writing/editing/visual/judgment skills.
• An understanding of analytics and campaign measuring tools.
• Detail-oriented, deadline-driven, with strong organizational and time-management skills.
• Ability to multitask and communicate effectively with different levels of the organization.
• Basic-to-intermediate level knowledge of Adobe Photoshop and Adobe Premiere Pro required.
• Experience with Notion and Figma is a plus.