Social Media Executive →

Location: Remote

Reporting to: Head of Digital Marketing

Requirements

• 2+ years of experience in content creation and community management / social media
• Strong and impeccable command of Arabic
• Strong and impeccable command of English
• Experience in agency / consultancy environments with multiple projects and clients
• Experience in working closely with graphic designers and online marketing specialists
• Superior knowledge in Social Media: trends, best practices, channels (TikTok, Instagram, Facebook, Snapchat, X, LinkedIn, YouTube)
• A track record of high quality and creative content output
• Experience in dealing with Clients is a plus
• Photography skills is a plus
• Knowledge in Managing e-commerce websites is a plus
• Graphic Design or Animation skills is an advantage
• Minimum BS Degree in any major, preferably in one of these: English or Arabic Literature, Marketing, Psychology, or Anthropology

Responsibilities

Client Servicing

• Maintain good and professional communications by conducting regular client meetings to better understand their needs and stay up to date with business changes
• Ensure clarity and transparency by following proper processes, such as sending MOMs to keep record of deliverables and deadlines
• Respond to clients’ inquiries in a timely and professional manner
• Adopt a proactive approach and add value with proper and strategic recommendations
• Adopt a problem-solving approach and engage in discussions with clients to address their concerns and resolve them with the support of your Head and Team when needed

Content Creation

• Identify and understand the wants, needs, and motivations of key audiences for the client’s brand
• Write blog entries, Social Media posts, articles, newsletters, communications materials, and material for client’s social media channels
• Copywrite / Copyedit content in English
• Copywrite / Copyedit content in Arabic

Community Management

• Publish posts on client’s social media channels successfully and in a timely manner
• Moderate and manage online feedback from fans and clients
• Engage with fans and maintain their loyalty to brands through active community management
• Continuously test for best timings and best practices to post on client’s social media channels

Online Marketing

• Create, manage, and grow the client’s presence through blogs, newsletters, social media platforms, and other strategically relevant online properties
• Manage incoming media requests, creating, executing, and measuring ads campaigns
• Be responsible for creating strategic marketing/communications plans to meet the KPIs set in yearly strategy
• Plan and organize client events and plan meetups, giveaways, competitions, or special coupons, etc., and ensure their success

Analytics & Reporting

• Use Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through constant testing and taking on new initiatives
• Take initiative by reviewing work and recommendations in light of analytics for strategic accuracy and determining next steps
• Create social media reports that include a list of the numbers referring to important KPIs such as engagement rates, number of followers, comparative numbers, benchmarking, etc., along with thorough analysis that explains the change in numbers