Social Media & Influencer Marketing Manager

Duties & Responsibilities

• Own Peepers’ high-level organic social media strategy, setting the vision, goals, and content pillars across Instagram, TikTok, Facebook, YouTube, and Pinterest.
• Maintain standards for organic social content, ensuring every piece reflects Peepers' brand identity and elevated visual style.
• Build and maintain the monthly and quarterly organic content calendar, campaign briefs, and channels-specific content series, aligning social with the broader marketing calendar.
• Own organic growth and engagement goals for each platform; track and report on performance against those goals, translating analytics into actionable strategy.
• Monitor platform algorithm shifts, emerging trends, and competitive social activity, and translate learnings into strategy and content pillar updates.
• Translate campaign and product priorities into clear creative briefs and a realistic content plan for the Digital Content Creator and any supporting creators.
• Partner with the Digital Content Creator to ensure day-to-day content execution stays aligned with strategy, brand voice, and the campaign calendar, without micromanaging execution.
• Collaborate with cross-functional teams (creative, ecommerce, product, customer service) to ensure social strategy supports broader business goals and campaigns.
• Present organic social performance, strategy, and creative direction to leadership on a regular cadence.
• Provide strategic input on paid social content where it overlaps with organic, partnering with the team responsible for paid media execution.
• Monitor social listening tools and broader conversation (branded, unbranded, and competitor) to surface trends, sentiment shifts, and content opportunities that inform strategy and the content calendar.

Influencer & Creator Content Strategy

• Partner with the Brand Partnerships Lead to translate the marketing calendar into influencer and creator content briefs, defining what content, format, and messaging Peepers needs from each partner.
• Provide strategic input on creator and influencer profile fit — audience, aesthetic, engagement quality, and brand alignment — to help the Brand Partnerships & Collaborations Manager source the right partners.
• Review creator content concepts and deliverables for brand, aesthetic, and strategic alignment before they go live.
• Identify content gaps in the organic calendar that influencer or creator partnerships could fill, and proactively flag those needs to the Brand Partnerships & Collaborations Manager.
• Stay current on emerging creators, platform trends, and influencer marketing best practices in the eyewear, fashion, and lifestyle space, and bring fresh ideas to the partnership pipeline.
• Support a smooth handoff of approved creator content into the organic content calendar and channel strategy.