Social Media and Influencer Manager

About the role

We're looking for a passionate Social and Influencer Manager who lives and breathes social media, understands the creator economy, and has a genuine instinct for what makes content stop a scroll. This role is ideal for someone who is creative, culturally connected, and excited to build something from the ground up.

Responsibilities

• Own Social Media Strategy and Execution: Lead day-to-day planning, content creation, and publishing across Instagram and TikTok
• Maintain a consistent posting cadence that keeps Glowbar present, relevant, and culturally plugged in
• Write sharp, on-brand copy for every post, caption, and community touchpoint
• Build and maintain a content calendar that balances brand priorities, campaign moments, studio openings, and cultural opportunities
• Owning strategies on our current channels and ideating strategy for channels we haven’t touched yet
• Support Founder and CEO Content Strategy: Partner closely with our Founder and CEO to develop and execute her personal social media presence across Instagram and TikTok
• Create and Produce Content: Concept, shoot, edit, and publish original content across platforms
• Partner with the marketing team to translate IRL moments like events, activations, and studio openings into compelling social content
• Develop and produce creative briefs and content recommendations that support broader brand and business goals
• Ideate and create content for paid ads
• Identify trends, sounds, formats, and cultural moments that keep Glowbar ahead of the conversation
• Build and Manage the Influencer Program: Develop and nurture relationships with influencers and creators across nano, micro, and macro tiers
• Own influencer briefs, deliverable tracking, and relationship management from end to end
• Build influencer lists and develop lasting relationships through membership trade programs
• Identify and grow TikTok Shop affiliate opportunities as a creator commerce and revenue channel
• Lead Community Management: Own comments, DMs, and tagged content across all platforms, responding in Glowbar's voice in a timely and authentic way
• Foster meaningful conversations with clients that build real community
• Monitor sentiment and surface insights and feedback
• Report on Performance: Track and report on social and influencer performance weekly and monthly
• Bring a clear point of view on what is working, what is not, and what to do about it
• Use data to continuously improve content strategy and influencer program effectiveness

Requirements

• Bachelor's degree
• Minimum 1 to 3 years of experience in social media, influencer marketing, or content creation
• Hands-on fluency in TikTok and Instagram, you don't just use these platforms, you understand how they work
• Graphic design experience in Canva, Figma, Adobe Suite, or similar platforms
• Experience producing and editing native social content
• Strong copywriting skills
• Excellent written and verbal communication skills

Qualifications

• You are an energetic, proactive self-starter who thrives in a fast-paced environment
• Bonus Points if You Bring:
• Experience with TikTok Shop or creator commerce programs
• Experience in Asana
• Experience in CreatorIQ or similar platform
• Existing relationships in the beauty or skincare creator community
• Love of beauty, wellness, and skincare
• Experience at an early-stage or scaling startup