Marketing Manager, Social Media & Influencer Marketing

About the role

This is a hybrid position, 3 days per week in office, based in San Francisco, CA.

Responsibilities

• Develop, execute and manage social media strategy and marketing campaigns across social channels including, but not limited to, Facebook, Instagram, Twitter, Pinterest and Tik Tok
• Work closely with design, merchants, web, and email to ensure integrated marketing approach
• Curate the brands Instagram cadence, pulling photography and graphics from seasonal campaigns, user-generated content, event recaps, and more
• Collaborate daily with copy and design partners to execute on strategy
• Project manage creative teams to plan content and assure assets are delivered in timely manner
• Schedule, create tracking links, and manually post social content as needed (including weekends as needed)
• Curate UGC library for email and social content
• Read, respond and engage with followers’ comments on social media channels, working closely with customer service team to provide excellent customer experience
• Monitor Social & Reporting
• Create weekly, monthly, quarterly and yearly social media recaps highlighting KPI (i.e. follower growth, engagement rate, top/bottom post)
• Provide recommendations on how to continuously improve and analyze effectiveness of social media marketing strategies
• Be the subject matter expert, research competitors and industry leaders in social media. Have a constant eye on social media trends and technologies
• Liaise with social network and agencies
• Maintain and monitor non-proprietary JJ fan groups and report findings
• Foster and build relationships with digital influencers to activate in support of larger social media marketing strategies and marketing campaigns
• Manage paid influencer agency campaigns from briefs to content approvals to reporting
• Coordinate all product requests for influencers
• Responsible for influencer expense and vendor management

Requirements

• Bachelor's degree (Marketing, Business, Communications, English, or related field preferred)
• 5+ years of social media marketing experience with corporate brand or agency experience preferred
• Strong level of proficiency with social media platforms including but not limited to Instagram, Facebook, Tik Tok, Pinterest, LinkedIn, Google Analytics, and Facebook Business Manager and other social planning and reporting tools (Microsoft Office and Adobe Photoshop)
• Strong project management skills
• Able to multitask and manage multiple projects
• Strong interpersonal and collaborative skills with the ability to build internal and external relationships
• Strong verbal and written skills
• Portfolio required when submitting your resume

Qualifications

BA or BS required (Marketing, Business, Communications, English, or related field a plus)

Skills

• Proficiency with social media platforms
• Project management skills
• Interpersonal and collaborative skills
• Verbal and written communication skills
• Portfolio

Benefits

Paid holidays and flexible time off
Generous Health Savings Account (HSA) employer contributions for individuals and families
Flexible Spending Accounts and commuter benefits
Life insurance
Extensive 401(k) plan with company matching
Medical, dental, vision, and life insurance
Employee discount at Janie and Jack
Annual discretionary bonus plan

Pay

Actual starting pay for this role is determined by a wide array of factors including but not limited to qualifications, experience, relevant skills, education, and geographic location.

Schedule

This is a hybrid position, 3 days per week in office, based in San Francisco, CA.