Social Media & Influencer Marketing Manager

About Culligan

Culligan's purpose is to impact people's lives and improve the earth by helping to eliminate the 500 million plastic bottles consumed each year. They play a front-line role in the battle against single-use plastic water bottles by delivering on-demand filtered water solutions to more than 120,000 healthy and environmentally conscious customers across North America.

Culligan Quench, a subsidiary of Culligan, has grown from a small regional company to an international leader that had a successful NYSE public offering in 2016 and is now a strategic company owned by private equity backed Culligan. Headquartered in King of Prussia, PA, Quench has more than 1,600 team members operating out of more than 90 locations across North America and Puerto Rico.

Values: 5Cs

• Customers come first
• Commitment to Innovation
• Courage to do what's right
• Consistently deliver exceptional results

Position Summary

Culligan Quench is seeking a hybrid Social Media & Influencer Marketing Manager to elevate our digital presence, deepen customer engagement, and strengthen brand trust across all social platforms. In this role, you will own the end-to-end organic social and influencer strategy, shape our organic digital brand footprint, and translate business priorities into compelling platform-native storytelling that drives measurable pipeline impact.

Primary Responsibilities

• Develop and execute a comprehensive organic social media and influencer strategy for Culligan Quench channels, aligned with Culligan Global brand standards and business priorities, with a focus on driving qualified traffic, lead generation, and contribution to revenue and RMR targets.
• Act as lead Culligan Quench liaison with global social media and influencer marketing team to provide content needs, provide feedback and partner to execute relevant campaigns and influencer activations.
• Outline channel priorities and build specific strategies for key channels including Instagram, YouTube, LinkedIn, Reddit and Facebook optimizing content and cadence by platform behavior and discoverability signals that influence SEO and AI search ecosystems.
• Build and maintain an editorial process and content calendar grounded in core content pillars (water in the workplace, service model education, customer stories, technician voice, brand trust) that supports full-funnel demand generation.
• Create, publish, and optimize high quality organic content with a strong emphasis on short and longform video designed to increase engagement, search visibility, and conversion.
• Work with external agency and creative partners to produce social video and photo shoots, including in-office executive, technician, and brand content and customer testimonial profiles.
• Partner with Content Marketing and global Culligan Marketing CoE to repurpose influencer, blog, PR, and campaign content for maximum social reach and offsite SEO impact.
• Develop and scale UGC programs, including sourcing, curating, and amplifying customer and creator content to improve authenticity, engagement, and downstream conversion performance.
• Manage and ghostwrite executive leadership social profiles, crafting authentic content in each leader's voice that reflects active business priorities and thought leadership, enhancing brand authority and search relevance.
• Train and enable internal teams and field employees to confidently represent the brand on social platforms.
• Act as the primary community manager across social platforms and third-party review sites (Google Business Profiles, Trustpilot, BBB, Reddit, social comments) to monitor, moderate, and respond to customer feedback, questions, and complaints to protect brand reputation and build trust, while identifying opportunities to convert engagement into leads.
• Own and scale the customer review program, including platform strategy, content amplification, and recurring internal training sessions.
• Manage the service lead and technician engagement program, working cross functionally to activate frontline teams as community participants and advocates, supporting lead generation and trust signals.
• Analyze organic performance using Sprout Social, spreadsheets, and platform native analytics to drive data informed optimization, with a focus on engagement, traffic, lead conversion, and revenue contribution.
• Conduct social listening and sentiment analysis to surface customer insights, content opportunities, and reputational risks.
• Regularly test and refine content formats, hooks, and posting strategies to improve engagement, site traffic, and lead quality.
• Report insights back to Marketing, PR, SEO, and Product teams to inform broader initiatives, including search performance and pipeline growth.
• Cross Functional Collaboration & PR Support:
• Collaborate with Growth/Performance Marketing to ensure organic and paid social strategies are aligned to maximize demand generation and revenue impact.
• Partner with Culligan PR to amplify announcements and campaigns via PRweb and social first storytelling.

Skills

• Platform Expertise: Deep knowledge of major social platforms (LinkedIn, Meta, YouTube, Reddit, X, Pinterest), including algorithms, content formats, and audience behaviors.
• Content Creation: Strong ability to create engaging multimedia content (video, reels, short-form, graphics, copywriting) optimized for each platform and for discoverability across search and AI-driven channels.
• Proficiency in analytics tools such as Sprout Social.