SMB GTM Lead

About the role

Lula is the commerce platform designed specifically for convenience store operators, enabling digital ordering, delivery, and in-store commerce for thousands of locations across the US. We've processed over 10 million orders, and our solutions—Lula Hub, Lula Direct, and Lula Solo—help convenience stores and quick-service kitchens compete effectively as modern, omnichannel retailers.

Responsibilities

• Own a daily dial cadence against a curated list of warm SMB leads—independent convenience stores and quick-service kitchens that sell branded hot food.
• Reach owners and decision-makers, build trust fast, and explain in plain terms how Lula gets their store onto DoorDash, Uber Eats, and Grubhub with one tablet and zero added hassle for their staff.
• Use the earnings estimator to show owners what stores their size typically earn from delivery in their area.
• Get owners to complete signup and go live—this is the win.
• Handle the common objections ("no time," "already on DoorDash," "no monthly fees," "sounds complicated") with clarity and confidence.
• Work your list with discipline—call in the right windows, log every outcome cleanly, and follow up on commitments without letting leads slip.
• Hit and beat a weekly activation target.
• Feed real signal back to the team—what's landing, where owners push back, which leads convert—so we keep sharpening the pitch and the list.

Requirements

• 3–5+ years in a phones-heavy sales role—inside sales, telesales, SDR/BDR, or SMB field sales (restaurant, retail, c-store, payments, or SaaS a strong plus).
• You genuinely like the phone—you can build rapport in 30 seconds with a busy owner who's ringing up a customer mid-call.
• Comfortable with high daily dial volume, and motivated by being measured on outcomes rather than activity for its own sake.
• A clear, plain-spoken communicator—you can explain rev share, the free trial window, and the tablet without making any of it sound complicated.
• Organized and disciplined with a lead list or CRM—you log outcomes accurately and never drop a follow-up.
• Resilient and self-motivated—a "no" doesn't rattle you, and you keep your energy up across a full day of calls.
• US-based and authorized to work in the US; comfortable working US business hours across time zones.

Qualifications

• Nice to have: experience selling to independent convenience stores, gas stations, or quick-service restaurants; familiarity with delivery marketplaces (DoorDash, Uber Eats, Grubhub); experience with a self-serve / product-led signup motion; Spanish or other language fluency to reach a broader owner base; comfort with sales tooling (dialers, CRM, lead enrichment).

Skills

• Relentless, genuinely likeable on the phone.
• Energized by a clear daily number.
• High-volume, high-rhythm work.

Benefits

• Competitive base salary plus performance incentives tied to activations.
• Meaningful equity.
• Full benefits.

Pay

• Not specified.

Schedule

• Not specified.