Senior Vice President, Influencer Strategy

Client Leadership & Strategic Counsel

• Serve as a trusted advisor to senior-level and C-suite clients, providing strategic counsel on influencer marketing programs, creator partnerships, talent management, compensation structures, measurement frameworks, and risk management.
• Develop a deep understanding of client businesses, audiences, competitive landscapes, and growth objectives to create impactful influencer strategies that drive measurable outcomes.
• Lead the creation and execution of integrated influencer and creator programs in partnership with Strategy, Creative, Analytics, Paid Media, and Client Experience teams.
• Provide executive-level recommendations and thought leadership on emerging trends, platform developments, AI applications, and creator economy innovations.
• Act as senior escalation point for complex influencer engagements, ensuring best-in-class client service and program delivery.

Influencer Innovation, Technology & Capability Leadership

• Serve as the lead for influencer marketing technology, AI-powered solutions, measurement platforms, and operational tools.
• Develop and execute a strategic roadmap for influencer technology adoption, optimization, and governance across the network.
• Partner with regional leaders and specialty teams to evaluate, implement, and scale best-in-class influencer tools, platforms, and workflows.
• Drive standardization of influencer tools, reporting methodologies, operational processes, and measurement frameworks across North America.
• Continuously evaluate emerging technologies and industry partners to improve operational efficiency, campaign effectiveness, and business outcomes.

Practice Leadership

• Play a leadership role in the North America Influencer Center of Excellence, helping shape the future of the discipline and drive consistency across markets.
• Create scalable playbooks, frameworks, and training programs that elevate team expertise across influencer strategy, technology, analytics, measurement, and AI.
• Partner with the North America Senior Leadership Team to identify capability gaps and implement solutions that improve organizational effectiveness.
• Foster strong collaboration across regions to ensure alignment on priorities, processes, and strategic initiatives.

Team Leadership & Talent Development

• Lead, mentor, and develop a high-performing influencer team while creating a culture of accountability, innovation, collaboration, and continuous learning.
• Support succession planning and career development efforts by identifying and nurturing future leaders within the practice.
• Proactively coach team members and facilitate participation in training, development, and growth opportunities.
• Build and scale influencer teams to support client growth and evolving business needs.
• Champion a culture of knowledge sharing, cross-functional collaboration, and operational excellence.

Business Development & Growth

• Lead influencer strategy efforts for major new business opportunities and support inbound requests across the North America network.
• Serve as the senior influencer representative on new business pitches, strategic planning initiatives, and growth opportunities.
• Identify opportunities to expand influencer services across existing accounts and unlock incremental revenue opportunities.
• Partner with account leaders to solve business challenges, strengthen client relationships, and drive organic growth.
• Contribute to thought leadership initiatives that position the agency as a leader in influencer marketing, creator partnerships, AI innovation, and technology-enabled communications.

Technology, B2B & Executive Influencer Expertise

• Provide strategic leadership for influencer programs supporting enterprise technology, innovation, and business transformation initiatives.
• Develop and oversee strategies that leverage industry experts, thought leaders, executives, creators, and professional influencers to drive business impact.
• Build and maintain relationships with influential voices across business, technology, leadership, innovation, and professional creator communities.
• Guide teams in leveraging professional content creators and executive influencers to support thought leadership, reputation management, and business objectives.
• Bring expertise in working with LinkedIn creators, executive voices, and professional influencer ecosystems.