Senior Vice President, Global & US Influencer Strategy Lead

Responsibilities

• Develop and own the global influencer strategy framework, ensuring consistency, cultural relevance, and measurable impact across markets
• Lead US influencer strategy on priority accounts, serving as the senior strategic voice from brief through execution
• Identify emerging creator trends, platform shifts, and cultural moments, translating them into proactive client recommendations
• Partner with data, analytics, and technology teams to build measurement frameworks that connect influencer investment to business outcomes
• Serve as a thought leader internally and externally, contributing to POV's, industry panels, new business pitches, and client presentations
• Collaborate closely with the EVP, Influencer Client Lead and practice leadership to align strategy with broader growth priorities
• Manage and mentor VP/Director-level strategy talent

Qualifications

• 12+ years of experience in influencer, media, or integrated marketing strategy
• Proven experience developing and scaling global strategy frameworks across multiple markets
• Deep understanding of influencer marketing, creator ecosystems, and platform dynamics
• Demonstrated ability to identify cultural trends and translate them into actionable marketing strategies
• Experience working with data, analytics, and measurement solutions tied to business outcomes
• Strong leadership experience, including managing senior-level talent
• Excellent communication and storytelling skills, with experience presenting to senior stakeholders and clients
• Experience working in an agency or client service environment preferred
• Strong strategic thinking and problem-solving capabilities
• Ability to operate in a fast-paced, collaborative, and evolving environment