Senior Vice President, Influencer & Creator Strategy

About the role

We are seeking a Senior Vice President, Influencer & Creator Strategy to lead and scale 5W's influencer and creator practice across the agency. This role is ideal for a seasoned influencer marketing executive with a proven track record of building award-winning creator programs for global brands, leading multi-million-dollar account portfolios, and driving meaningful agency growth. The SVP will serve as the senior-most influencer and creator strategist on assigned business, a trusted advisor to C-suite and executive clients, and a visible leader in shaping the future of the agency's influencer and creator capabilities. The SVP will own the vision, growth, and performance of the influencer and creator practice. This includes setting strategic direction, driving new business and organic revenue growth, building and developing high-performing teams, and ensuring the agency's work consistently sets the standard for creativity, cultural relevance, and measurable business impact.

Responsibilities

• Practice Leadership & Vision: Define and drive the strategic vision, positioning, and growth roadmap for the agency's influencer and creator practice; establish and evolve agency-wide frameworks, playbooks, measurement standards, and best practices; serve as the agency's foremost expert on the creator economy; champion innovation across emerging areas such as AI search visibility, LLM optimization, social commerce, affiliate models, and creator-led brand building; represent the agency externally through industry panels, awards juries, press commentary, bylined content, and conference speaking; partner with executive agency leadership on cross-practice integration.
• Executive Client Counsel & Strategic Leadership: Serve as senior strategic counsel to C-suite and executive-level clients across a portfolio of Fortune 500 and high-growth consumer brands; lead development of large-scale, integrated influencer and creator programs; guide high-stakes talent strategy and negotiation; translate brand objectives, audience insights, and cultural trends into breakthrough strategies delivering measurable business outcomes; elevate measurement and insights as a strategic differentiator; serve as the senior escalation point for assigned accounts.
• New Business & Growth: Own revenue growth targets for the influencer and creator practice, including new business wins and organic growth across existing accounts; lead influencer and creator strategy for new business pitches; identify and pursue organic growth opportunities across existing client roster; develop compelling, differentiated offerings and go-to-market materials; build and maintain a strong external network; manage practice-level financial health, including portfolio oversight of multi-million-dollar budgets, SOW development, staffing plans, profitability, and forecasting.
• Team Leadership & Development: Build, lead, and inspire a high-performing team of influencer and creator specialists across all levels; set clear performance expectations, provide ongoing coaching and mentorship, and create development paths; oversee staffing, resourcing, and utilization; foster a collaborative, entrepreneurial, and solutions-oriented culture; serve as a senior resource and educator for the broader agency, upskilling PR and digital teams.
• Operational & Delivery Excellence: Maintain ultimate accountability for the quality, strategic rigor, and timely delivery of influencer and creator work across the portfolio; ensure consistent adoption of agency tools, processes, contracting standards, and measurement approaches; oversee risk management across creator partnerships, including vetting standards, FTC compliance, contract terms, and brand safety protocols; anticipate client, program, and team challenges before they escalate,