Senior Social Media Strategist & Creator

What You’ll Do

• Algorithm-Aware Creative & Distribution
• Operate as a true social algorithm hacker, translating platform mechanics into creative advantage
• Design and produce content engineered for distribution signals
• Build repeatable content frameworks (hooks, formats, storytelling structures) that increase the probability of algorithmic amplification
• Develop multiple creative variations to test what the algorithm rewards vs. what it suppresses
• Continuously refine creative based on live performance data, not static briefs
• Content Creation & Production
• Concept, create, and publish platform-native content across TikTok, Instagram, YouTube Shorts, and emerging formats
• Translate product benefits and brand messaging into simple, compelling, scroll-native storytelling
• Own execution from idea → production → publishing → iteration
• Performance Optimization & Testing
• Monitor performance across all content using platform analytics and third-party tools
• Identify key performance drivers and optimize for reach/impressions; engagement rate; conversion signals
• Run structured testing across hooks; formats; messaging
• Partner with media teams to align creative with audience targeting; creative fatigue mitigation
• Rapidly iterate on winning content through cutdowns; edits; hooks; formats
• Trend Mining & Cultural Relevance
• Continuously monitor platform trends; formats; emerging creators; cultural moments
• Identify opportunities to insert brands into conversations before they peak
• Adapt trends in a way that feels authentic to platform; relevant to brand
• Balance speed vs. brand safety, ensuring relevance without risk
• Platform Intelligence & Strategy
• Stay ahead of changes in platform algorithms; content formats; feature release
• Translate platform shifts into clear creative direction for the team
• Ensure content is optimized for both organic and paid distribution

  Job Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field
  • Strong understanding of social media algorithms; audience behavior; platform-native content formats
  • Demonstrated ability to:
  • Analyze performance data
  • Translate insights into creative improvements
  • Excellent storytelling and communication skills
  • Experience managing a team
  • Ability to operate in a fast-paced, test-and-learn environment

  Preferred Experience

  • Working with or at major platforms (TikTok, YouTube, Meta) or in-house creative agency
  • Experience with video editing and content production tools
  • Familiarity with SEO and discoverability mechanics
  • Experience integrating organic and paid social strategies

  Starting Pay / Salary Range

  $110,000.00 - $165,300.00 / year