Senior Social Media Strategist

About the role

Boldin is a comprehensive financial planning platform that helps people understand their financial picture, make smarter decisions with their money and time, and plan for the future with confidence.

Responsibilities

• Own and grow Boldin’s social presence
• Create high-performing, shareable content
• Drive engagement and community
• Optimize for growth and performance
• Collaborate across teams

Qualifications

• You are a storyteller, strategist, and operator — someone who understands how ideas spread and how to turn content into momentum.
• You likely:
• Deeply understand how social platforms work — not just posting, but distribution dynamics
• Have strong instincts for what makes content resonate, spread, and convert
• Are obsessed with clarity — especially when explaining complex topics simply
• Care about helping people improve their lives, not just capturing attention
• Think in narratives, not just posts
• Balance creativity with performance data
• Are culturally aware and tuned into trends without being gimmicky

Requirements

• 4+ years of experience in social media, content, or growth roles
• Proven track record of growing and managing social media accounts with measurable results
• Experience creating or directing high-performing content across multiple platforms
• Strong writing and storytelling ability
• Experience working with video content (short-form and/or YouTube)
• Deep familiarity with social analytics and performance optimization
• Strong understanding of personal finance, retirement planning, or willingness to rapidly build expertise
• Able to collaborate across teams and functions
• Comfort using AI tools to enhance content creation and workflow

Pay

$110,000 - $125,000/month DOE